Wanting To Restart Website After Penguin Penalty - Advice Please

by bcmwp
3 replies
  • SEO
  • |
Hi everyone,

I have a website that got hit by Penguin last year, probably because of some press releases that got put on splogs without my knowledge (grr...). I had the releases taken down, but it hasn't recovered, and I'm tired of waiting.

At any rate, I'd like to keep going with the site, and I have over 12k Facebook followers. Because most of my traffic is now coming through Facebook, I can pretty easily move my site to a new domain and keep my fans.

However, I don't want to ditch all my old content, for the simple reason that I like it and want it to stay part of my site. However, I don't want to use any 301 redirects or anything like that, since that seems to redirect the Penguin penalty.

Are ther any suggestions about how I might go about this? My worry is that if I clone large portions of the old site, Google might think my new site has no original content, which could hurt both my SERPs for new content and potentially my Adsense account.

I thought of a couple ideas:
1. Clone parts of the site on the new domain, then noindex or delete the old domain out of existence.
2. Noindex or delete the old domain out of existence, then clone parts of the old site on the new domain.
3. Clone parts of the old site on the new domain, but leave the old site there.
4. Noindex and then reindex the original site. Would this reset my penalty somehow? The bad links are almost all gone.
5. Somehow tell Google that my site has moved, but with no 301 redirects, so as to not keep the penalty, but at least let them know that it's not duplicate.
6. Put the old content on the new site, but have "noindex" tags on the reproduced pages.
7. Any other suggestions.

My basic goal is to start over in terms of the SERPs, etc., but to keep as much of my content as possible. I'll keep my fans. I don't care about keeping my old domain or my old links, just my old content. Any suggestions would be appreciated.
#advice #penalty #penguin #restart #wanting #website
  • Profile picture of the author Jeb Binkley
    Hi,

    I have done something like this in the past on one of my sites. You definitely don't want to do a 301 redirect to your new site, I did that and yes the penalty after a period of time was also passed on. Also, I have tried the remove all bad links / Google review thing and my rankings did not come back (not even a fraction of them). Even if they did, I would be hesitant to try and rank that site again because it is definitely on Google's radar. So moving to a new domain is your best option.

    I would do option 2. No index / delete the old domain and then transfer all the content you want over to the new domain. It is what I eventually did and the new site is doing well.
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  • Bcmwp,

    I agree with Jeb. You are better off starting over, especially if you aren’t planning on redirecting everything. Another option that may speed up the process of getting the old pages out of the index is to first (before you clone any content) redirect all old pages to 404 error pages and then re-submit the site to Google and Bing WMT.

    For the interim, you could set up a construction page on the new domain for your FB fans to see during this process. Once all the new error pages on the old domain are indexed, you can put all the content onto your new domain and submit that one under a different Google account to WMT and Bing as well. That way Google won’t have the duplicate content in its index.

    Hope that helps,

    Shawn
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    • Profile picture of the author bcmwp
      Thank you for the suggestions. You mentioned putting it on a new Google account, though I'd rather not do that, since my Adsense account is attached to it.

      Did Penguin punish whole Google accounts? I hadn't heard anything like that.

      Also, would changing my robots.txt be enough to kick my site out of the index? How would the redirection to a 404 page work?

      The good thing, though, is that it sounds like this is possible.
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