Need Advice

by jbearnolimits 10 replies
I need some advice on ranking an auto repair shop in google. I am afraid to touch it after all Google has done since it is already on the first page of results...just not #1.

The top site has it's yelp.com listings in all the top five spots except for the #1 spot which is the competition. I am not sure what the best way to go about ranking it would be.

I was thinking some HQ articles, some social bookmarks, and a press release. I planned to vary the link text to give it about a 40% naked URL text along with a 40% junk text and finally about 20% keyword. What are your thoughts?
#search engine optimization #advice
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  • Jbearnolimits,

    If you are afraid to do anything to it because of losing rankings (and while others may not agree), the tactics you mentioned may do just that.

    Since it is a local business, I would focus on getting as many reviews for it as you can. I would also focus on making the website and the plus page rich with localized keywords. For the reviews, you could encourage the business owner to offer people a chance to win something if they fill out a review after having service done. Handing out fliers with invoices is a good tactic to bring attention to it.

    For the localized keywords, use some onsite best practices to make sure their website is in the best position possible.
    Another idea is to get the business owner to agree to or start a blog on their own and contribute to it regularly. This would allow them to target more keywords and auto repair is a great niche to provide useful info. They could do little tutorials on how to change your oil or how to tell if your brakes are bad or maybe how to do other small maintenance things. I think that would be a total hit online.

    Here are some other ideas,

    7 Ways To Promote Your Business Online For Free

    Hope that helps,

    Shawn
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  • Profile picture of the author Hansons
    First of all, your site should have content and your site should be updated with relevant content regularly, it would help in ranking too, there is no doubt to it.

    Apart from this, use some links from guest blogging, it is too helpful these days.
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  • Profile picture of the author m00d
    I have owned many domains and many sites... I have taken old sites that were buried in the serps and changed them and watched them rise, I have done the same to others and seen no changeat all. I have also had sites on the first page, changed them an seen them fall to the depths of serps hell. If you are on the first page I'd be very cautious on making any changes at all. Maybe a expert(if they exist) can guide you but from experience I'd leave it alone, except for making changes the the site actually needs. Building some more backlinks can't hurt, but be careful changing the content of the site in a effort to rise above the competition, you might just find yourself much worse off.
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  • Profile picture of the author danielph
    First of all add great content, and update your website if not daily, weekly.
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  • Profile picture of the author kaytav
    Try to get links from Guest Posting on automobile related sites.... It will help you increase your rankings.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Hansons View Post

    First of all, your site should have content and your site should be updated with relevant content regularly, it would help in ranking too, there is no doubt to it.

    Apart from this, use some links from guest blogging, it is too helpful these days.
    Originally Posted by danielph View Post

    First of all add great content, and update your website if not daily, weekly.
    There is no need to update content regularly. This is an auto repair shop. That is just dumb.

    A large part of local SEO is based on citations. You need to make sure they have a Google+ account for their business (formerly Google Places) and that it is filled out completely. Then you need to start creating citations for them. In most towns, if you do that with some very light link building, they will be #1 in no time.
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    • Profile picture of the author jbearnolimits
      Originally Posted by MikeFriedman View Post

      There is no need to update content regularly. This is an auto repair shop. That is just dumb.

      A large part of local SEO is based on citations. You need to make sure they have a Google+ account for their business (formerly Google Places) and that it is filled out completely. Then you need to start creating citations for them. In most towns, if you do that with some very light link building, they will be #1 in no time.
      When you say citations you are talking about google plus ones?
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  • Profile picture of the author freelanceronline
    Local Ranking Factors are here
    First factor is Number of maximum Citations for that business
    2nd is reviews
    3rd is onpage
    NAP should be OK on all places and same.

    Let me know if you need Citations Submission service I provide this service on half price which people charging on WF @ full.
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  • Profile picture of the author Joelle Hoban
    The Endeavor to Rank #1 on Page 1 of Google

    Hello Jbearnolimits,

    I understand your situation. It’s enough of a challenge for you to have your website indexed by Google and rank good enough to be on page one.

    However to discover and modify what will place your website not only on page one, but in the #1 position of page one takes unwavering strategy.

    1. Where to Start

    Everyday people use search engines, especially Google, to solve their problems. Your mission for first place on page one of Google begins with knowing exactly what problem your website solves, and explaining it in only 1 sentence. This will make finding targeted advertisements for your site much more efficient and profitable to your site.

    2. Keyword List

    Make a quality list of keywords and keyword phrases that best describe the search terms that your target audience will be using Google to find.
    Do keyword research using Google’s free Keyword Research Tool. Websites don’t just rank high in Google for keyword only; they also rank high for specific keyword phrases. So make sure you use the best and most accurate keyword phrases.

    3. Obtain the Right Domain

    Once you figure out what your ideal keywords are you need to get the domain that has those keywords in it. If your ideal keywords are unavailable, use dashes or extra words in your domain.
    Domains that end with .com or .org or .net rank better in Google and get more traffic. Try for the .com, it’s the most well known for word of mouth marketing around the world.

    4. Search Engine Optimization

    You will want to have plenty of backlinks from other websites linked to your website since each link is like a vote. And the more votes you get the more successful your website will be.

    5. Back Link Building

    Most of you are ready know why building links to your website is important so I won’t spend too much time on it here but instead I’m going to give you 4 resources to check out if you are new to link building

    6. Google Analytics

    Use Google analytics to monitor how much traffic your site receives. Google analytics will give you data of how much traffic your site receives for various keywords. You can use this data to find which keywords bring you the most traffic then build more backlinks for those keywords.

    Hope this helps.
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