The top site has it's yelp.com listings in all the top five spots except for the #1 spot which is the competition. I am not sure what the best way to go about ranking it would be.
I was thinking some HQ articles, some social bookmarks, and a press release. I planned to vary the link text to give it about a 40% naked URL text along with a 40% junk text and finally about 20% keyword. What are your thoughts?