I am an internet marketing specialist from Australia.
Like most people who work with adwords I do keyword research and relevant good traffic keywrod are being picked up.
Lately one of my clients got a letter from a law firm requesting damages and saying their trade mark was breached.
The issue is like this:
1. the ad involved is a dynamic ad, so this means it echos the keyphrase as it was typed as the title of the ad.
2. the keywords we had in as a keyphrase where "trade marked keyphrase
+ the word Melbourne"
Observably we where happy to remove any keyword/phrase but I am a little worried about the compensation issue.
Did any of you run into this? any advice you can supply? I was researching online, and it looks like there is no clear answer.
Please let me know what you think,