Importance of Onsite SEO in 2013

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How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!
#search engine optimization #2013 #importance #onsite #seo
  • I think it's pretty important, but I don't spend all day doing it or thinking about it. The trick (for me) is to be subtle. I optimize images and H1's and all that, but I don't go nuts with it.

    I use a FEW keywords in whatever SEO plugin I am using, and I get my keyword in the content a FEW times. I pay no attention at all to density or any of that junk, I just write for people.


    Optimize your images, but again,....maybe dont' put the main keyword in every single picture (or even half of them). Use LSI words and whatnot.


    Onsite SEO is very important these days, but you don't have to be insane with it.
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    • Thanks for your opinion. I'm still wondering why some of my friends spend a day doing Onsite Checking. They went to Google Webmastertools to see if there are duplicate meta descriptions or title tags. Does it affect the ranking if you're having duplicate meta tags on your site?
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  • some on-page SEO tactics you should be using. Add images and Keywords as Alt-Tags in Images, Sort your title tags, Linking between posts, Linking between posts. Choosing some competitive keywords and some less competitive. Getting more comments on your posts.
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    • Thank you for your reply but I am not asking for any tips. I just want to clarify the importance of Onsite SEO.
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  • On page is important if you want to rank your pages along with user experience.
  • depends on what kind of strategy you are planning to achieve with the site. I'm not going to sit here and tell you it is necessary just because that is regurgitated like lots of folks do.

    I can tell you what is working for many of my rank-tank-bank strategy sites all day is this... I don't ever touching onpage SEO and having a solid off-page strategy with some good ole linkage gets me flying up the serps. Is these sites im building for long term? no.

    Just depends on the strategy you are implementing for the site, and the purpose of the particular site IMO (as well as your overall knowledge of how to manipulate the rankings).
  • I think, it'll be always important and your off page activity won't come in effect until you make your website error and bug free by On-site SEO.

    But, if anyone giving their full time for doing on-site SEO, It's not good and they are killing their time only.

    Nothing Else!
  • it's easy enough to do, get in the habbit of doing it whenever you create new content/pages/articles etc then you won't have to worry about it
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    • That should be a regular practice. It is important to do your On page correctly. every time a new page is created.
    • Banned
      Exactly this.

      On-page is so easy to do, it doesn't really make sense to act like it's something you should or shouldn't do.

      The real question should be, why wouldn't you do on-page SEO?
  • On page is still very important. I am outranking competitors with bigger link profiles and higher PR just by tightening up my on page optimization.

    Obviously, this strategy only works on low to medium competition. It takes a lot more to outrank very competitive keywords (backlinks).
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    • Yep serps are full of ranking just like that.
  • Its very important..and will continue to do so
  • On Page factors is very important for SEO of a website. If there are errors in ON Page factors as designing, internal linking, site architecture, content or HTML tags then the site cannot rank well on SERPs.
  • Onpage SEO is just too overrated, as long as you have the keyword in title and the keyword density is natural, you're good to go.

    No h1 h2 h3, bold, underline, image alt tag BS necessary.

    Its all about the links!
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    • On site SEO is very important these days and the main thing is just create and post fresh optimized content for your website/blog regularly and use proper tags for each pages of website. That's enough...
  • OnSite or OnPage importance in SEO is highly over valuated. This is something that programmers should take care of when coding, it's not that hard.

    I think SEO is all about content writing, following latest technologies and changes, and it should be. With that knowledge you could post and comment everywhere.
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    • onsite seo is most important it impacts 70% of ranking of your site rest 30% marketing factors
  • I personally don't optimize articles... Why should I have some kind of fixed meta description? People search for different things and Google gives them the most suited paragraph from the article as a meta description. However, it's a whole different case about homepages.
  • Indeed, on-page optimization has far less impact on search engine rankings than off-page. Fixing only on-page elements will not improve rankings significantly, however they may slightly rise up. But to answer your question - yes, on-page optimization is important, and its importance shouldn’t be underestimated, because clean structure and placing keywords in content, titles and other page elements are necessary attributes of a search engine- and user-friendly site.

    Unlike off-page, on-page is not really an ongoing and never ending process. Once you fixed structural elements, placed keywords strategically and had your pages indexed, you may come back to on-page only when uploading new content or making some changes to the site.

    Another interesting aspect of off-page is that it is closely related to user experience, either when it comes to fixing code errors or to creating content 'with substance'. So, when the purpose of onsite optimization is not only to improve rankings, but to provide seamless user experience, such an approach will definitely have positive impact on conversions.
  • Thank you guys! I really appreciate your help.
  • In 2010 -11 on page Seo has no as importance as off page but now a days while Google updates are on go it is being more important than that of off page Seo .If your on page is good it will reflect good result for off page
  • On-site(On-Page SEO) is very important. If you don't do on-page and start off-page you will not have ranking as you needed. As lack of good quality information on website and to make a seo friendly website this is very important.

    I have good experience in ranking improvements with implementing correct on-page techniques.
  • Banned
    I used all in one seo plugin for on page seo and it works' great for me. i recommend this to all
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    • Hello,

      ON-site SEO is not much different in comparison to the previous years. As long as you have your H1, and H2 tags in place, the remainder 99% of it really just comes from OFF-site SEO which is your quality and quantity of backlinks.

      Content plays only a tiny role in SEO, and almost no role if you're just backlinking the homepage of a site, you could even do it with no content at all.
  • On-page, On-site SEO is very important these days, so you have to concentrate on doing on-page SEO mainly I would say, there is no doubt to it, it would help a lot.
  • Its important and use the help of a plugin. All in One SEo is the most used, or can also use yoast or easy wp seo (which is paid)
  • on-site SEO is important because you have to give Google what its want on-page wise...if you dont, your backlinks wont be that effective...with that said, on-page SEO is crazy easy and you only need the basics to get the Google nod for ranking...
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    • On-site SEO is very important. Creating a sitemap, writing keyword rich content, and optimizing your URL structure are just a few of the most important on-site SEO services to complete. On-site SEO services are usually the initial focus of SEO campaigns because they are completely changeable.
  • The Search Engine Optimization Is Set Of Online Business Promotional Techniques And Based On Two Main Parts, On Site Techniques And Off Site Techniques. To Get Good Results From SEO Both Techniques Are Equally Important.
  • They work hand in hand and are very important.

    I like to use the analogy of someone trying to lose weight. You just don't tell them oh your diet doesn't matter just go exercise and you will lose weight.

    Having a good diet and exercising together leverages and accelerates weight loss just like on page and off page seo leverages and accelerates your rankings.
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    • i think on site is also most important in ranking relevant pages of your site for relevant keywords.
  • It's impossible to quantify.

    I see on-page SEO as the cost of entry. On-page basically tells Google what your page is about (and may give a few quality signals...but that's another story).

    So with solid on-page you're in the running for a SERP.

    But the real competition is off-page.
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    • I have to agree with the above. A lot of opinions here but not a lot of data to back them up.
    • I do agree with you Brian but I have some sites outranking high PR pages. All I did was optimize the on-page content.

      In some cases that's all you need. However, a site with solid on page/off page is pretty difficult to knock off unless you build the SAME backlinks.
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  • Onsite SEO is important, you'll want your keyword density to be between 3-5%, minimum 400 words on a page, 'above the fold' H1 containing your keyword, and try to make your URL and Title start with a keyword. If you do these things, Google will consider your page relevant to the keyword and any backlinks you have will carry more weight, with the PageRank of the link still being the most important variable. I've been able to rank sites with NO external links simply by having the content and internal link structure conducive to what Google wants.

    Think like Google... their goal is to delivery quality results to the searcher. An increasing focus has been placed on figuring out what the page is about based on its own written content.

    In the long run I think backlinks won't mean squat, it will all be based on a combination of on-site content and social (Google+) popularity, but for now the combination of on-site and off-site SEO seems to be producing the best results.
  • Onsite SEO is still very important. This includes the titles tag and the meta tags. Title tag is one of the most important on-page SEO elements (along with the overall content) since it meant to be a concise description of your webpage’s content. It appears in the top of the browser and related tabs, in the SERPs, and sometimes in the external websites (like social media website, it’s often used as link anchor text). It’s actually valuable for both seo and user experience.

    Meta tags on the other hand are intended for gaining user click-through from the SERPs. It’s valuable for search marketing since it serves like an advertising copy to attract searchers.
  • I spend most of my time focusing on UX (User Experience) and have seen great results. I have one site that is bouncing around 3-4 for a couple epic keywords, and traffic has been flowing in (over 100k PVS a month and counting.)

    I've done literally ZERO off page SEO. I focus on quality content, a good user experience and building up active and useful social profiles. And the results have spoken for themselves.

    Also these niches? EXTREMELY competitive. Funny thing was a lot of the keywords I never even focused on originally, I just noticed they were gaining rank as traffic was building. After that all I did was shift around my site description to better cater to them.

    UX. UX. UX.
  • I might be scrutinised for saying this but forget SEO. Start a site about something you like or enjoy and start writing content for your website. Then participate in forums related to your niche and stay active helping people and posting valuable content. Reach out to other bloggers in your niche and email them, take interest in their sites and let them know you would be interested in writing a few articles for them. My basic point is write quality content on your site and actively help members in your niche.

    Building backlinks to get backlinks shouldn't be your primary goal, building them to get traffic should.
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    • I won't scrutinize you because you've made some good points. This IS a formula for success in many niches...but not all.

      Let's say you ran a site about life insurance or some embarrassing health problem.

      Would it make more sense to guest blog on other life insurance sites (good luck with that)...or rank for "affordable life insurance quotes"?

      So it depends.

      Also, building a great site and link building aren't mutually exclusive.

      I run sites with world class content...but I also do email outreach strictly for links.
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  • I have heard lately that if you over optimize your pages/posts, Google will pretty much put you to the end of the line. I have no idea if this is true or not, but ask ten people and you will get twelve answers, and no one really knows for sure.

    Best plan i think is to write our pages/posts fore your reader, and not for search engines.
  • Without ONPAGE! theres no SEO and it will always be important.
  • On page SEO is very important as this helps a lot in getting your site ranked. As long as people use the search engine, SEO (on and off page) is important.
  • On page is a factor -the idea is not to "obsess" over it. Anything about density of keywords blah blah ...you have to ask yourself- is that what Google wants? or do they want focused good information....
  • Wrok on getting good existing OnPage optimization, fix all validation errors and SEO related errors... Then start building more content... and then keep doing this regularly adding relevant content to your site. Once you do this, then start promoting your site on related social sites and other external blogs.
  • Obviously on-site SEO is important, but it is also pretty simple as well.

    Really all it amounts to is a good link structure, proper keywords in domain and file name, proper keywords in title tags and stuff like that.
  • Quick question guys, sorry for posting in this thread.

    when i type jobs-nurse in google search...i'm not getting my website (jobs-nurse.com)
    when i type Looking for Nursing Jobs? We are hiring. in google search...I'm getting "did you mean"...

    info:
    Over 1 year old website
    over 100 copyscrape passed articles
    constant link building

    I currently do not rank for any keywords on google. Yet, i am NOT deindexed...
    I am completely stumped...on my 6th SEO person now...Please help
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    • No need to be crazy on the onsite SEO, usually for every campaign I just spend 1 day for on page SEO and then move on to off page optimization. But if speaking of its importance, I believe it's 50:50.
  • You have to work on both, on-page and off-page optimization, I would say..

    This would help a lot...

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  • 65

    How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!