Importance of Onsite SEO in 2013

by Matt Baker 57 replies
How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!
#search engine optimization #2013 #importance #onsite #seo
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  • Profile picture of the author wally247
    I think it's pretty important, but I don't spend all day doing it or thinking about it. The trick (for me) is to be subtle. I optimize images and H1's and all that, but I don't go nuts with it.

    I use a FEW keywords in whatever SEO plugin I am using, and I get my keyword in the content a FEW times. I pay no attention at all to density or any of that junk, I just write for people.


    Optimize your images, but again,....maybe dont' put the main keyword in every single picture (or even half of them). Use LSI words and whatnot.


    Onsite SEO is very important these days, but you don't have to be insane with it.
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    • Profile picture of the author Matt Baker
      Originally Posted by wally247 View Post

      I think it's pretty important, but I don't spend all day doing it or thinking about it. The trick (for me) is to be subtle. I optimize images and H1's and all that, but I don't go nuts with it.

      I use a FEW keywords in whatever SEO plugin I am using, and I get my keyword in the content a FEW times. I pay no attention at all to density or any of that junk, I just write for people.


      Optimize your images, but again,....maybe dont' put the main keyword in every single picture (or even half of them). Use LSI words and whatnot.


      Onsite SEO is very important these days, but you don't have to be insane with it.
      Thanks for your opinion. I'm still wondering why some of my friends spend a day doing Onsite Checking. They went to Google Webmastertools to see if there are duplicate meta descriptions or title tags. Does it affect the ranking if you're having duplicate meta tags on your site?
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      • Profile picture of the author wally247
        Originally Posted by Matt Baker View Post

        Thanks for your opinion. I'm still wondering why some of my friends spend a day doing Onsite Checking. They went to Google Webmastertools to see if there are duplicate meta descriptions or title tags. Does it affect the ranking if you're having duplicate meta tags on your site?
        I can give you a real-world example.


        I just picked up a client with a local business and the very first thing I noticed was that he had a billion keywords in his SEO plugin, and in his header.php. I mean, probably 100 keywords that were all basically the same, just changed up a little.



        I optimized his images with some keywords and got rid of the overkill, and in just a few days he has ranked higher for a ton of keywords. Not that this would happen every time, but I know it had something to do with it.


        Again, your buddy should just make sure it looks good and move on. It's probably fine to make sure he doesn't have 5 pages with the same keyword everywhere, but beyond that i wouldn't spend a ton of time evaluating it.

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  • Profile picture of the author pdev988
    some on-page SEO tactics you should be using. Add images and Keywords as Alt-Tags in Images, Sort your title tags, Linking between posts, Linking between posts. Choosing some competitive keywords and some less competitive. Getting more comments on your posts.
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    • Profile picture of the author Matt Baker
      Originally Posted by pdev988 View Post

      some on-page SEO tactics you should be using. Add images and Keywords as Alt-Tags in Images, Sort your title tags, Linking between posts, Linking between posts. Choosing some competitive keywords and some less competitive. Getting more comments on your posts.
      Thank you for your reply but I am not asking for any tips. I just want to clarify the importance of Onsite SEO.
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  • Profile picture of the author magzik
    On page is important if you want to rank your pages along with user experience.
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  • Profile picture of the author AustinDigital
    depends on what kind of strategy you are planning to achieve with the site. I'm not going to sit here and tell you it is necessary just because that is regurgitated like lots of folks do.

    I can tell you what is working for many of my rank-tank-bank strategy sites all day is this... I don't ever touching onpage SEO and having a solid off-page strategy with some good ole linkage gets me flying up the serps. Is these sites im building for long term? no.

    Just depends on the strategy you are implementing for the site, and the purpose of the particular site IMO (as well as your overall knowledge of how to manipulate the rankings).
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  • Profile picture of the author neha12
    Originally Posted by Matt Baker View Post

    How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!
    I think, it'll be always important and your off page activity won't come in effect until you make your website error and bug free by On-site SEO.

    But, if anyone giving their full time for doing on-site SEO, It's not good and they are killing their time only.

    Nothing Else!
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  • Profile picture of the author RossIT
    it's easy enough to do, get in the habbit of doing it whenever you create new content/pages/articles etc then you won't have to worry about it
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    • Profile picture of the author kaytav
      Originally Posted by RossIT View Post

      it's easy enough to do, get in the habbit of doing it whenever you create new content/pages/articles etc then you won't have to worry about it
      That should be a regular practice. It is important to do your On page correctly. every time a new page is created.
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    • Profile picture of the author yukon
      Originally Posted by RossIT View Post

      it's easy enough to do, get in the habbit of doing it whenever you create new content/pages/articles etc then you won't have to worry about it
      Exactly this.

      On-page is so easy to do, it doesn't really make sense to act like it's something you should or shouldn't do.

      The real question should be, why wouldn't you do on-page SEO?
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  • Profile picture of the author smodha
    On page is still very important. I am outranking competitors with bigger link profiles and higher PR just by tightening up my on page optimization.

    Obviously, this strategy only works on low to medium competition. It takes a lot more to outrank very competitive keywords (backlinks).
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    • Profile picture of the author Mike Anthony
      Originally Posted by smodha View Post

      On page is still very important. I am outranking competitors with bigger link profiles and higher PR just by tightening up my on page optimization.
      Yep serps are full of ranking just like that.
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  • Profile picture of the author surajramnani
    Its very important..and will continue to do so
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  • Profile picture of the author lavathemes
    On Page factors is very important for SEO of a website. If there are errors in ON Page factors as designing, internal linking, site architecture, content or HTML tags then the site cannot rank well on SERPs.
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  • Profile picture of the author MartinK8
    Onpage SEO is just too overrated, as long as you have the keyword in title and the keyword density is natural, you're good to go.

    No h1 h2 h3, bold, underline, image alt tag BS necessary.

    Its all about the links!
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    • Profile picture of the author mnichs23
      On site SEO is very important these days and the main thing is just create and post fresh optimized content for your website/blog regularly and use proper tags for each pages of website. That's enough...
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  • Profile picture of the author marijar
    OnSite or OnPage importance in SEO is highly over valuated. This is something that programmers should take care of when coding, it's not that hard.

    I think SEO is all about content writing, following latest technologies and changes, and it should be. With that knowledge you could post and comment everywhere.
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    • Profile picture of the author wilsonbar
      onsite seo is most important it impacts 70% of ranking of your site rest 30% marketing factors
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  • Profile picture of the author online only
    I personally don't optimize articles... Why should I have some kind of fixed meta description? People search for different things and Google gives them the most suited paragraph from the article as a meta description. However, it's a whole different case about homepages.
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  • Profile picture of the author WebMeUp
    Indeed, on-page optimization has far less impact on search engine rankings than off-page. Fixing only on-page elements will not improve rankings significantly, however they may slightly rise up. But to answer your question - yes, on-page optimization is important, and its importance shouldn’t be underestimated, because clean structure and placing keywords in content, titles and other page elements are necessary attributes of a search engine- and user-friendly site.

    Unlike off-page, on-page is not really an ongoing and never ending process. Once you fixed structural elements, placed keywords strategically and had your pages indexed, you may come back to on-page only when uploading new content or making some changes to the site.

    Another interesting aspect of off-page is that it is closely related to user experience, either when it comes to fixing code errors or to creating content 'with substance'. So, when the purpose of onsite optimization is not only to improve rankings, but to provide seamless user experience, such an approach will definitely have positive impact on conversions.
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  • Profile picture of the author Matt Baker
    Thank you guys! I really appreciate your help.
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  • Profile picture of the author AlexSuwarna
    In 2010 -11 on page Seo has no as importance as off page but now a days while Google updates are on go it is being more important than that of off page Seo .If your on page is good it will reflect good result for off page
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  • Profile picture of the author jhakasseo
    Originally Posted by Matt Baker View Post

    How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!
    On-site(On-Page SEO) is very important. If you don't do on-page and start off-page you will not have ranking as you needed. As lack of good quality information on website and to make a seo friendly website this is very important.

    I have good experience in ranking improvements with implementing correct on-page techniques.
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  • Profile picture of the author muneer195
    Banned
    I used all in one seo plugin for on page seo and it works' great for me. i recommend this to all
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    • Profile picture of the author chickenfillet
      Hello,

      ON-site SEO is not much different in comparison to the previous years. As long as you have your H1, and H2 tags in place, the remainder 99% of it really just comes from OFF-site SEO which is your quality and quantity of backlinks.

      Content plays only a tiny role in SEO, and almost no role if you're just backlinking the homepage of a site, you could even do it with no content at all.
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  • Profile picture of the author Hansons
    On-page, On-site SEO is very important these days, so you have to concentrate on doing on-page SEO mainly I would say, there is no doubt to it, it would help a lot.
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  • Profile picture of the author Nutria
    Its important and use the help of a plugin. All in One SEo is the most used, or can also use yoast or easy wp seo (which is paid)
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  • Profile picture of the author rjames
    Originally Posted by Matt Baker View Post

    How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!
    on-site SEO is important because you have to give Google what its want on-page wise...if you dont, your backlinks wont be that effective...with that said, on-page SEO is crazy easy and you only need the basics to get the Google nod for ranking...
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    • Profile picture of the author seophalanx
      On-site SEO is very important. Creating a sitemap, writing keyword rich content, and optimizing your URL structure are just a few of the most important on-site SEO services to complete. On-site SEO services are usually the initial focus of SEO campaigns because they are completely changeable.
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  • Profile picture of the author stevejhon1
    The Search Engine Optimization Is Set Of Online Business Promotional Techniques And Based On Two Main Parts, On Site Techniques And Off Site Techniques. To Get Good Results From SEO Both Techniques Are Equally Important.
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  • Profile picture of the author dazkat
    They work hand in hand and are very important.

    I like to use the analogy of someone trying to lose weight. You just don't tell them oh your diet doesn't matter just go exercise and you will lose weight.

    Having a good diet and exercising together leverages and accelerates weight loss just like on page and off page seo leverages and accelerates your rankings.
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    • Profile picture of the author deviljin
      i think on site is also most important in ranking relevant pages of your site for relevant keywords.
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  • Profile picture of the author Backlinko
    It's impossible to quantify.

    I see on-page SEO as the cost of entry. On-page basically tells Google what your page is about (and may give a few quality signals...but that's another story).

    So with solid on-page you're in the running for a SERP.

    But the real competition is off-page.
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    • Profile picture of the author jbenson00
      Originally Posted by Backlinko View Post

      It's impossible to quantify.

      I see on-page SEO as the cost of entry. On-page basically tells Google what your page is about (and may give a few quality signals...but that's another story).

      So with solid on-page you're in the running for a SERP.

      But the real competition is off-page.
      I have to agree with the above. A lot of opinions here but not a lot of data to back them up.
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    • Profile picture of the author smodha
      Originally Posted by Backlinko View Post

      It's impossible to quantify.

      I see on-page SEO as the cost of entry. On-page basically tells Google what your page is about (and may give a few quality signals...but that's another story).

      So with solid on-page you're in the running for a SERP.

      But the real competition is off-page.
      I do agree with you Brian but I have some sites outranking high PR pages. All I did was optimize the on-page content.

      In some cases that's all you need. However, a site with solid on page/off page is pretty difficult to knock off unless you build the SAME backlinks.
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      • Profile picture of the author Backlinko
        Originally Posted by smodha View Post

        I do agree with you Brian but I have some sites outranking high PR pages. All I did was optimize the on-page content.

        In some cases that's all you need. However, a site with solid on page/off page is pretty difficult to knock off unless you build the SAME backlinks.
        It's true. On-page alone can work sometimes.

        It just depends on the SERP.

        If you're the only person optimized for that keyword, then you can rank based on that competitive advantage. Relevancy still matters to big G.
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  • Profile picture of the author TaraCarson
    Originally Posted by Matt Baker View Post

    How important is Onsite SEO? Many of my friends spending most of their time doing Onsite. I could still remember about 2010-2011 SEO Conferences talking about Onsite SEO is not really important and only has a 10% of SEO. Is this true? Thanks in advance!
    Onsite SEO is important, you'll want your keyword density to be between 3-5%, minimum 400 words on a page, 'above the fold' H1 containing your keyword, and try to make your URL and Title start with a keyword. If you do these things, Google will consider your page relevant to the keyword and any backlinks you have will carry more weight, with the PageRank of the link still being the most important variable. I've been able to rank sites with NO external links simply by having the content and internal link structure conducive to what Google wants.

    Think like Google... their goal is to delivery quality results to the searcher. An increasing focus has been placed on figuring out what the page is about based on its own written content.

    In the long run I think backlinks won't mean squat, it will all be based on a combination of on-site content and social (Google+) popularity, but for now the combination of on-site and off-site SEO seems to be producing the best results.
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  • Profile picture of the author InitialEffort
    Onsite SEO is still very important. This includes the titles tag and the meta tags. Title tag is one of the most important on-page SEO elements (along with the overall content) since it meant to be a concise description of your webpage’s content. It appears in the top of the browser and related tabs, in the SERPs, and sometimes in the external websites (like social media website, it’s often used as link anchor text). It’s actually valuable for both seo and user experience.

    Meta tags on the other hand are intended for gaining user click-through from the SERPs. It’s valuable for search marketing since it serves like an advertising copy to attract searchers.
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  • Profile picture of the author Snowclone
    I spend most of my time focusing on UX (User Experience) and have seen great results. I have one site that is bouncing around 3-4 for a couple epic keywords, and traffic has been flowing in (over 100k PVS a month and counting.)

    I've done literally ZERO off page SEO. I focus on quality content, a good user experience and building up active and useful social profiles. And the results have spoken for themselves.

    Also these niches? EXTREMELY competitive. Funny thing was a lot of the keywords I never even focused on originally, I just noticed they were gaining rank as traffic was building. After that all I did was shift around my site description to better cater to them.

    UX. UX. UX.
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  • Profile picture of the author Msaeed
    I might be scrutinised for saying this but forget SEO. Start a site about something you like or enjoy and start writing content for your website. Then participate in forums related to your niche and stay active helping people and posting valuable content. Reach out to other bloggers in your niche and email them, take interest in their sites and let them know you would be interested in writing a few articles for them. My basic point is write quality content on your site and actively help members in your niche.

    Building backlinks to get backlinks shouldn't be your primary goal, building them to get traffic should.
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    • Profile picture of the author Backlinko
      Originally Posted by Msaeed View Post

      I might be scrutinised for saying this but forget SEO. Start a site about something you like or enjoy and start writing content for your website. Then participate in forums related to your niche and stay active helping people and posting valuable content. Reach out to other bloggers in your niche and email them, take interest in their sites and let them know you would be interested in writing a few articles for them. My basic point is write quality content on your site and actively help members in your niche.

      Building backlinks to get backlinks shouldn't be your primary goal, building them to get traffic should.
      I won't scrutinize you because you've made some good points. This IS a formula for success in many niches...but not all.

      Let's say you ran a site about life insurance or some embarrassing health problem.

      Would it make more sense to guest blog on other life insurance sites (good luck with that)...or rank for "affordable life insurance quotes"?

      So it depends.

      Also, building a great site and link building aren't mutually exclusive.

      I run sites with world class content...but I also do email outreach strictly for links.
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      • Profile picture of the author Msaeed
        Originally Posted by Backlinko View Post

        I won't scrutinize you because you've made some good points. This IS a formula for success in many niches...but not all.

        Let's say you ran a site about life insurance or some embarrassing health problem.

        Would it make more sense to guest blog on other life insurance sites (good luck with that)...or rank for "affordable life insurance quotes"?

        So it depends.

        Also, building a great site and link building aren't mutually exclusive.

        I run sites with world class content...but I also do email outreach strictly for links.
        You raise some good points, too.

        However, that's why I said start a blog about something you enjoy or like. Who is passionate about life insurance? Some might be but no one will consider it their hobby/interest. True with this method you won't rank for "affordable life insurance quotes" but the whole point is you will be generating traffic using other methods rather than concentrating on rankings.

        It will be tough guest posting on life insurance blogs but you can find finance blogs, blogs about people wanting to improve their lives, people blogging about saving money (could write an article comparing the cheapest life insurance quotes and why it is important getting life insurance.) It just requires you to think outside the box.

        I do admit it can be tougher in some niches but it doesn't mean that it is impossible. Just means you'll have to do more research and think outside of the box. At the end of the day you're in the marketing business.
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        • Profile picture of the author Backlinko
          Originally Posted by Msaeed View Post

          It will be tough guest posting on life insurance blogs but you can find finance blogs, blogs about people wanting to improve their lives, people blogging about saving money (could write an article comparing the cheapest life insurance quotes and why it is important getting life insurance.) It just requires you to think outside the box.
          I hear you. But some companies are already in the life insurance industry...and they reach out to charming, good-looking SEOs to help them rank .

          They can't just go out of business. They have to compete. Besides, insurance is an amazingly profitable niche. Because no one, is passionate about it there's less competition (although it's still pretty tough).

          Yes, guest posting on finance sites can get you some referral traffic. But keep in mind that in many niches (like insurance) customers are a one-off. They get their quote and peace out. They're not following a life insurance site on Twitter.

          So even if you get let's say 100 visitors from a guest post...then what?

          OK, you could put them on an autoresponder and give them life insurance information. But that's not really a good list to build is it?

          I'm with you 100% that you should choose a site that you're at least somewhat interested in and that have multiple traffic channels.

          Just keep in mind that in business there are opportunities...and sometimes those opportunities are in areas that we're not passionate about.

          And when that happens you need to play the hand you've been given...which often means SEO.
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          • Profile picture of the author Msaeed
            Originally Posted by Backlinko View Post

            And when that happens you need to play the hand you've been given...which often means SEO.
            Don't get me wrong, I do SEO myself and I have nothing against it. I just think it's important to diversify as much as possible. A lot of people tend to do SEO the wrong way then complain that their site has got deindexed. If you're doing it the wrong way at least know the risks.

            A combination of building high PR backlinks and diversifying traffic sources is the way forward in my opinion because it enables you to minimise risk in the long run.

            If your site did get hit and you lost your rankings you have other traffic methods to keep you going until you have sussed what went wrong and figured out how you can regain your rankings.
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            • Profile picture of the author Backlinko
              Originally Posted by Msaeed View Post


              A combination of building high PR backlinks and diversifying traffic sources is the way forward in my opinion because it enables you to minimise risk in the long run.
              Agreed. I've been adding more traffic sources into the mix. It's been a mixed bag in terms of conversions, but I've learned a lot.
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  • Profile picture of the author timpears
    I have heard lately that if you over optimize your pages/posts, Google will pretty much put you to the end of the line. I have no idea if this is true or not, but ask ten people and you will get twelve answers, and no one really knows for sure.

    Best plan i think is to write our pages/posts fore your reader, and not for search engines.
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  • Profile picture of the author carol18
    Without ONPAGE! theres no SEO and it will always be important.
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  • On page SEO is very important as this helps a lot in getting your site ranked. As long as people use the search engine, SEO (on and off page) is important.
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  • Profile picture of the author 32paul52
    On page is a factor -the idea is not to "obsess" over it. Anything about density of keywords blah blah ...you have to ask yourself- is that what Google wants? or do they want focused good information....
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  • Profile picture of the author pwtmike
    Wrok on getting good existing OnPage optimization, fix all validation errors and SEO related errors... Then start building more content... and then keep doing this regularly adding relevant content to your site. Once you do this, then start promoting your site on related social sites and other external blogs.
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  • Profile picture of the author Curtis2011
    Obviously on-site SEO is important, but it is also pretty simple as well.

    Really all it amounts to is a good link structure, proper keywords in domain and file name, proper keywords in title tags and stuff like that.
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  • Profile picture of the author nick32601
    Quick question guys, sorry for posting in this thread.

    when i type jobs-nurse in google search...i'm not getting my website (jobs-nurse.com)
    when i type Looking for Nursing Jobs? We are hiring. in google search...I'm getting "did you mean"...

    info:
    Over 1 year old website
    over 100 copyscrape passed articles
    constant link building

    I currently do not rank for any keywords on google. Yet, i am NOT deindexed...
    I am completely stumped...on my 6th SEO person now...Please help
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  • Profile picture of the author Hansons
    You have to work on both, on-page and off-page optimization, I would say..

    This would help a lot...
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