I have a few questions about on-page SEO that is troubling me.
At the moment I am building an authority site. Each major portion of my website has its own category and will contain about 15 articles each (all of them are about 2000w +, 100% unique and visually engaging).
Example: If it was a exercise blog, then I would have 15 articles on cycling, 15 articles on running, etc.
1) At the moment I am linking (internally) per article I write to about 4-5 other articles (in the same category, e.g. cycling) where it makes complete sense and is natural. Is this fine? I dont want to overdo it, even if it flows nicely as my focus is ranking my keywords after all and dont want to overly water my page authority too much.
2) If I have two pages that are similar (I also have a QNA section so sometimes its the case where someone asks a question about a topic that I have already written an article about) and I link post A (which is a crappy one, like a public question) to post B, will post B rank higher? Sometimes I see the crappy one ranking higher then my highly polished articles and this is very upsetting. Could they rank higher because they are linking to my main article on the subject? Should I just 301 the entire URL to my main article?
3) Whats the benefit (for on-page SEO) for linking out to another external website with the same anchor text that I am targeting for the post? Surely this will help my competition who may be targeting that keyword? (slightly related to my 2nd question)
I dont expect anyone to reply with answers to all my questions but it would be great to hear any input as these things are really bothering me and its halting my article creation process as I am worried about rankings.