Adsense drop in CTR and CPC

by 6 replies
7
Does anybody experience any drop in Adsense CTR and CPC lately?

I had about 25% decrease in CTR from the mid of March till now.
Moreover, CPC dropped 25% as well since the beginning of this month!

The traffic is the same, and the business was stable throughout the year.
It is a first time that I'm seeing a drop like that!
So I am wondering if it is a general situation on a market!?

How are you guys doing? Any decline these 2 month in Adsense stats??
#search engine optimization #adsense #cpc #ctr #drop
  • I am also seeing a decline of about 25% in my April google adsense earnings as compared to March.
  • Same here, drop in cpc
  • I also have a decrease in Adsense earnings. I dont know what Google is going to do.
  • i had a drop in march but april is looking to be the best month yet this year. weird huh?
  • Same here. I can see a sharp decline in cpc. Don't know what google is upto.
    • [1] reply
    • CPC is easy to explain, considering that the geographic of your business did not change.
      Google suppose to serve the highest bid from the ads pool. So if the big advertisers are reducing their advertising budgets, then CPC drops. So I hope that it is a seasonal and temporary trend.

      As for the CTR, it is hard to explain! There is too many factors involved. It could also react to the lack of big advertisers, because the ads would be less appealing to the visitors of the website. But in my case, the CTR dropped first, and CPC dropped only two weeks later. So I think it is no related.
      It could be some changes in the Google's algorithm that serves the ads, which assessing the relevancy of the ad to the website's audience? But this is just a guess..
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