Trying to get to grips with SILO Structure...

by 5 replies
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I get that relevantly internal linking your posts is a must, but to what extent? If you've written a review on a Sony tv would you link to a samsung tv review, sharp tv review, panasonic tv review, or just stick to sony tv reviews?

I guess my issue is that I've only seen non-review sites being talked about. From another post: Dog Collars
  • How do I know what size dog collar to order?
  • Personalized dog collars
  • How do I measure my dog for a collar?
  • Can I exchange a dog collar for the correct size?
  • How to clean a dog collar?
  • Best dog training collars
  • etc...
But what's the best way to structure a review site?

The more categories the better, or is something like

TVs---->Brand Name---->Review enough?

How about TVs---->32 Inch---->Brand Name---->Review?

Currently, I use one of the two structures above for my categories, and then link to 1-2 reviews in the same category in each post.

Siloing a website just seems to be structuring everything in a logical way to improve a visitor's experience.

What am I missing here?
#search engine optimization #grips #silo #structure
  • Siloing is about NOT linking to irrelevant pages. Like on Amazon, clicking on PC page gives you links to laptops and printers. There's no link from the jewelry pages to the laptops pages.


    In your example, I'd probably go for

    /tv/32-inch/sony/kdl-32-something

    and

    /tv/sony/kdl-32-something

    With one of those noindexed or set as the canonical for the other. You don't want to make a site where any page is over 4 clicks from the homepage.
  • It depends on what the site is about. And at the end of the day it's all up to you and what you think is the most logical way of splitting the site up.

    2 popular options would be to split it up by features/categories for example, 3dtvs, led tvs, plasma tvs etc but due to overlap and other problems that might not be the best themes to go for. Another option would be to split it up by brand but that could make some pretty broad silos.

    If you're going to build it out into a very big site (1000+ pages) it could be an idea to have nested silos to keep the silo themes tight like a lot of news sites. Otherwise, I would often suggest at this point that you drill down to a more specific niche only focusing on one type of tvs.
  • Silo structure when used properly carries link juice through the site. Create a simple site with contextual links linking to each page like

    SEO London -> Local SEO -> SEO Services

    Make sure the highest competitive term is at the top of the silo and the least on the bottom and just internal link each silo page to one another.
  • I don't suppose anyone has stumbled upon a review website that uses a Silo structure? If so, can you provide a couple of examples?
  • Cricket --> Country --> One Day --> Player Name
    Cricket --> Country --> 20-20 --> Player Name
    Cricket --> Country --> World Cup --> Player Name

    Year --> Month --> Date --> Time

    Product --> Manufactures -> Features
    (OR)
    Manufactures --> Product --> Features
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    Trying to get to grips with SILO Structure...

    I get that relevantly internal linking your posts is a must, but to what extent? If you've written a review on a Sony tv would you link to a samsung tv review, sharp tv review, panasonic tv review, or just stick to sony tv reviews? I guess my issue is that I've only seen non-review sites being talked about. From another post: Dog CollarsHow do I know what size dog collar to order? Personalized dog collars How do I measure my dog for a collar? Can I exchange a dog collar for the correct size? How to clean a dog collar? Best dog training collars etc... But what's the best way to structure a review site?