How to improve Adwords Quality Score?

3 replies
  • SEO
  • |
Hi all warriors..

I want to ask about how to improve adwords quality score? My current QS Score is 7/10. And what I have done so far :

1. Add negative keyword. I get the list of my negative keyword from ubersuggest and from keyword detail option in my adwords page.

2. Create relevan ads. One of my ads is like this

Charcoal supplier
Import Natural Hardwood Charcoal directly from Indonesia Factory. Mail Us Now

and my keyword is natural charcoal

3. I have translated my webpage to local language, likes arabic, spanish, etc, But I think it will not affect to my QS.

And, what should I do now?
#adwords #improve #quality #score
  • Profile picture of the author ilee
    Don't get too obsessive about the quality score. 7/10 is plenty and you're probably better off focusing on converting the traffic into leads.
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    • Profile picture of the author raviv
      1)Make sure your ad copy, keywords triggering the ad and the clear call to action in the ad are all in sync. Relevance and targeting is the secret of a successful Adwords campaign.

      2) Once all the above are closely knit and relevant to each other, the most important factor in determining the quality score is the landing page. Good quality content totally in sync with what you are offering or promising in the ad and completely related to the keywords in that ad group triggering that ad is what improves your quality score.

      3) Sometimes the niche can be extremely competitive. A few business owners who are not aware of the nuances of the Adwords platform end up bidding really high and this in turn tends to boost the CPC overall. In that case, you will have to hike your bids as bid price also plays a role in the final position of your ad as it goes into a dynamic auction process everytime a search is made that triggers your ad.

      4) As posted above, make sure your offer is honest, uniform and you deliver what you promise. That will ensure you convert visitors to buyers.
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  • Profile picture of the author Dicksonkho
    Hi warrior,
    How to know adsense quality score?
    Thanks in advance for the advise.....
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