I recently had some traffic (reached about 10 uniques/day lol ) and most of the traffic has 100% bounce rate, and I'm sure that this is because of my content. So I thought I should read something about this matter on Google.
Some tips say that I should write as if I was talking to a friend, and some other tips say that I should write more formally.
Personally, I would go for the friendly-talk straight away, but I'm not sure whether this would be the best way to make people stay on my website, and eventually follow the affiliate links.
P.S. Could the fact that the thumbnails of some of my posts are product images, leading to the product page on Amazon? I know that when people see stuff like that they think that I'm only here for the money and leave the website immediately.