How I Made a Big Adsense CTR Improvement

by mootonandy 12 replies
My old adsense layout was this:

Wide Skyscraper in sidebar
Large Rectangle top right of article
Large Rectangle middle right of article

New layout:

Large rectangle top right of article
Large rectangle middle left of article
Large rectangle bottom centre of article

The new layout brought a dramatic CTR improvement.
#search engine optimization #adsense #big #ctr #improvement #made
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  • Profile picture of the author NoMoreWords
    Originally Posted by mootonandy View Post

    My old adsense layout was this:

    Wide Skyscraper in sidebar
    Large Rectangle top right of article
    Large Rectangle middle right of article

    New layout:

    Large rectangle top right of article
    Large rectangle middle left of article
    Large rectangle bottom centre of article

    The new layout brought a dramatic CTR improvement.
    That's great but what is the layout of your website? Header and two column body? Three column body? It's also very dependent on the color theme of your website, and the colors of the adsense blocks.

    Not to speak about the niche you are in.
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    • Profile picture of the author mootonandy
      Originally Posted by NoMoreWords View Post

      That's great but what is the layout of your website? Header and two column body? Three column body? It's also very dependent on the color theme of your website, and the colors of the adsense blocks.

      Not to speak about the niche you are in.
      Its just a Wordpress site with a static home page. The ads only show when you open the blog articles.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by mootonandy View Post

        Its just a Wordpress site with a static home page. The ads only show when you open the blog articles.
        So no sidebar?
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        • Profile picture of the author mootonandy
          Originally Posted by nik0 View Post

          So no sidebar?
          There's a sidebar but theres no ads in it since the old layout. The new layout only has ads in the posts.
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          • Profile picture of the author NoMoreWords
            Originally Posted by mootonandy View Post

            There's a sidebar but theres no ads in it since the old layout. The new layout only has ads in the posts.
            Do your ad colors blend with the article, or do they contrast? You can give me an URL via PM if you like, I'm interested in seeing what you did to improve CTR.
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            • Profile picture of the author mootonandy
              Originally Posted by NoMoreWords View Post

              Do your ad colors blend with the article, or do they contrast? You can give me an URL via PM if you like, I'm interested in seeing what you did to improve CTR.
              I used a color matcher to match the ad block with the article background which is blue.

              So you don't see any borders just a continuation of the same color.

              Then the title of the ad is a contrasting color, but this doesn't make a difference if they send you a picture ad.
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              • Profile picture of the author nik0
                Banned
                Originally Posted by mootonandy View Post

                I used a color matcher to match the ad block with the article background which is blue.

                So you don't see any borders just a continuation of the same color.

                Then the title of the ad is a contrasting color, but this doesn't make a difference if they send you a picture ad.
                This is what gave me insane high CTR of 20%:

                Goedkoop naar Thailand vliegen of bellen! | Goedkoop-thailand.jouwweb.nl

                I know it's pretty kw stuffed, pretty old thing that I dug up, isn't ranking either btw, but when it got like 2 unique visitors/day, yeah no kidding, it made about $10/month. Beat that
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                • Profile picture of the author yukon
                  Originally Posted by nik0 View Post

                  This is what gave me insane high CTR of 20%:



                  I know it's pretty kw stuffed, pretty old thing that I dug up, isn't ranking either btw, but when it got like 2 unique visitors/day, yeah no kidding, it made about $10/month. Beat that
                  I see 50+ sites tied to that pub#, those are some awful sites, lol.
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                  • Profile picture of the author nik0
                    Banned
                    Originally Posted by yukon View Post

                    I see 50+ sites tied to that pub#, those are some awful sites, lol.
                    Kind of impossible as I only have about 4-5 sites on that Adsense account and afaik there is only one that is so extremely ugly as the one I just showed here.
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                    • Profile picture of the author mootonandy
                      Originally Posted by nik0 View Post

                      Kind of impossible as I only have about 4-5 sites on that Adsense account and afaik there is only one that is so extremely ugly as the one I just showed here.
                      That is not an ugly site by any means, just basic.
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      • Profile picture of the author NoMoreWords
        Originally Posted by mootonandy View Post

        Its just a Wordpress site with a static home page. The ads only show when you open the blog articles.
        Dude, do you know that there are numerous layouts? No sidebar, one sidebar, two sidebars, etc. Size of sidebars, size of ads, everything matters.
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  • Profile picture of the author Beardo
    "Impossible is or is not. There is no kind of" - Yoda
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