When I search a random search like
Tom Dolan Insurance

You'll see an image on the right side come up as a search
and then the first 2 listings will also show local search for him.

You will notice on the image w pkwy is abbreviated
where the full spelling is in the organic search of west parkway

This would be their address citation which is a big part of local SEO

How important is this to local SEO rankings?
Why are they pulling a difference in addresses on this?
Do you specifically deal with this on a weekly/monthly basis with SEO clients?