How harmful is it to a company blog to include same phone number & address in each blog post?

by NSOLO
14 replies
  • SEO
  • |
To my fellow Warriors and expert practitioners of SEO and Blog logistics:

If I maintain a company's blog, how SEO-harmful is it to write in each blog post something like, "If you have any questions, call us at [phone number]. And you can also visit us directly at [address], where we'll be happy to help you out in person!"

Of course, I aim to change the syntax of said message in every post, using different wording, phrasing, etc., but how badly might the same phone number and address in each post affect the post's and blog's presence in search engines as a whole?


As always, Warriors, all feedback is appreciated!

-Nick
#address #blog #company #harmful #include #number #phone #phone number #post
  • Profile picture of the author iwowwe4you
    Why not just add a contact us page where you place all the information and then just refer to that page in your blogs.
    Or even placing a link to that page at the bottom of the blogs.
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  • Profile picture of the author Gary Ning Lo
    I would suggest linking to your contact us page on every blog post or even have an optin box where they can enter their email for some freebie or newsletter.

    Cheers,

    Gary
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  • Profile picture of the author Paul Guilfoyle
    I guess you could instead include the detail in a nice quality image and include whatever keyword you want in the alt text.
    Hope this helps.
    Paul
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    • Profile picture of the author NSOLO
      Awesome suggestions, guys. If it were up to me, I wouldn't include contact info in the posts, if that tells you anything.

      I'll see what I can do in light of these great suggestions.

      Also, link-wise, I just found out (yes, I'm still a rookie) about relative no-follow tags. If you put the same links in every blog post, you can keep Google bots from indexing them (from my understanding) when it crawls the page. I was hoping I could do the same with words/phrases, such as the phone number and address I have to put in my copy that I think hurt SEO.

      So I could turn both the phone # and address into links, but
      I'm still not sure if the bots see and evaluate words in a link that are tagged with relative no-follows.
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      • Profile picture of the author MikeFriedman
        Originally Posted by NSOLO View Post


        Also, link-wise, I just found out (yes, I'm still a rookie) about relative no-follow tags. If you put the same links in every blog post, you can keep Google bots from indexing them (from my understanding) when it crawls the page. I was hoping I could do the same with words/phrases, such as the phone number and address I have to put in my copy that I think hurt SEO.

        So I could turn both the phone # and address into links, but
        I'm still not sure if the bots see and evaluate words in a link that are tagged with relative no-follows.

        Nofollow is not going to help you. It does not keep Google from indexing anything. It more or less tells Google that you do not fully trust the page you are linking to and do not want to pass on any authority to that page through the link. Horrible idea in this case.

        SEO-wise, it won't hurt you to put the address and phone number in every post. User-wise it looks completely stupid. Just put a contact us page or an image somewhere in the header or sidebar with some kind of call to action and the contact info.
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        • Profile picture of the author NSOLO
          Thank you kindly, sir. Regarding the no-follows, is it false that Google, Bing, etc., will rank you lower if many of your blog posts are linking to the homepage or contact page? I thought that if the bots see you linking to the same page in every post, they'll penalize.

          A rookie for a while,

          Nick
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          • Profile picture of the author MikeFriedman
            Originally Posted by NSOLO View Post

            Thank you kindly, sir. Regarding the no-follows, is it false that Google, Bing, etc., will rank you lower if many of your blog posts are linking to the homepage or contact page? I thought that if the bots see you linking to the same page in every post, they'll penalize.

            A rookie for a while,

            Nick
            If that was true, that every site with a menu would be screwed. Menus link to the same thing on every page.

            Either way, nofollow links are all still indexed.
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  • Profile picture of the author opalfx
    yeah contact page has always been better. yet, you do want to show your number....why can't you get more #s? or just use a graphic in stead of typing in the #
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    • Profile picture of the author NSOLO
      The graphic. I like it!!!
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  • Profile picture of the author WillR
    Stop worrying about search engines and concentrate more on your website visitors and customers. That's how you build a long-term website. If it's going to help your visitors to have that information at the end of every blog post then include it. Plenty of blogs have author boxes on every single blog post that have the same content inside them.

    The sad thing is a lot of the SEO 'experts' who give out all this information on what you should and shouldn't do are the same guys who lose a whole bunch of sites when Google changes their algorithm because they spent too much time trying to create sites the search engines would like and not sites that real people like.

    My best advice to you is to stop dancing around for search engines and start building sites for REAL people. Go and look at all the top sites online. They are popular because they are sites people want to use and share naturally. Not because they sent a ton of silly backlinks to try and rank highly.
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  • Profile picture of the author Hansons
    If your contact information: phone no. email id is shown on the pages then it gives benefit in SEO too.. so if you put your phone no., email in header or footer of your site then it would appear on all the pages.
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  • We are a car dealer and we have discovered that users respond more when contact information is on every page. Conversion from websites with contact information only on contact page is very poor in comparison to pages which repeat the information page by page.
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  • Profile picture of the author yukon
    Banned
    I don't think that contact info. on every single Post would be any different than a bio. box like you see on article directories. Make it look very clean & professional (CSS) & it could be a great addition for leads.

    It's up to you to make it look legit/useful, If it looks like crap, that's the webmasters fault. As far as usability for traffic, I think it's a pretty good idea.
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