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Just wondering, if you target a $1 CPC keyword for a website (and for the sake of a simple explanation, let's say you get $1 per click instead of a fraction of it), would you still receive $1 CPC for the same keyword for a YouTube video as well?
#adsense #videos
  • Profile picture of the author paulgl
    You can't target the price of a click with a keyword.
    Adwords users target YOU. They set the price in the
    auction. Google may set a minimum on some keywords,
    your site may not warrant those ads. Biggest mistake
    adsense users think, is that they can pick and choose
    what price people pay for an ad on their site. Any
    tool from google is for search, not the display network.
    The display network is most often a fraction of what
    people pay for search, and your site may be a fraction
    of that.

    Youtube is a different animal altogether as far as the
    way it works and the way it pays. Targeting is not
    as exact for one.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author yukon
    Banned
    Originally Posted by ColouredRice View Post

    Just wondering, if you target a $1 CPC keyword for a website (and for the sake of a simple explanation, let's say you get $1 per click instead of a fraction of it), would you still receive $1 CPC for the same keyword for a YouTube video as well?
    Seriously doubtful Youtube (YT) clicks are as high or higher than Google Display Network Ads.

    YT is a good money source, but it's all about traffic/video numbers more than ever on YT, which YT has the built in traffic, so it's not even necessary to rank anything outside of YT, it can obviously help, but not necessary.
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    • Profile picture of the author ColouredRice
      Originally Posted by paulgl View Post

      You can't target the price of a click with a keyword.
      Adwords users target YOU. They set the price in the
      auction. Google may set a minimum on some keywords,
      your site may not warrant those ads. Biggest mistake
      adsense users think, is that they can pick and choose
      what price people pay for an ad on their site. Any
      The display network is most often a fraction of what
      tool from google is for search, not the display network.
      people pay for search, and your site may be a fraction
      of that.

      Youtube is a different animal altogether as far as the
      way it works and the way it pays. Targeting is not
      as exact for one.

      Paul
      I know, but I meant that hypothetically speaking, let's say someone is paying $1 for the keyword "blue widgets" that you are targeting. What I'm asking is, would that $1 keyword still pay out the same amount whether or not it's been clicked through a YT video or by an ad on a website. I understand that even if the keyword is worth $1, you'll only receive a fraction of the $1 but I was just using it as an example.

      Originally Posted by yukon View Post

      Seriously doubtful Youtube (YT) clicks are as high or higher than Google Display Network Ads.

      YT is a good money source, but it's all about traffic/video numbers more than ever on YT, which YT has the built in traffic, so it's not even necessary to rank anything outside of YT, it can obviously help, but not necessary.
      Wait, so YouTube Adsense pays through CPM mainly instead of ad clicks?
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  • Profile picture of the author timpears
    No matter how much the CPC for a key word, it is irrelevant to your earnings for any click you get, the price will be different for any add on your page. Higher bidders ger the higher spots on your page, and lower bidders get the lower spots.
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    Tim Pears

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    • Profile picture of the author ColouredRice
      Originally Posted by timpears View Post

      No matter how much the CPC for a key word, it is irrelevant to your earnings for any click you get, the price will be different for any add on your page. Higher bidders ger the higher spots on your page, and lower bidders get the lower spots.
      I know that. I was just using the $1 CPC as an example...

      I guess I should be as specific as possible.

      Let's say that Bidder A is bidding $1 on the keyword "blue widgets". Now, let's say out of that $1, you receive $0.50 once somebody clicks their ad on your website.

      What I'm asking is would you still receive the same fraction of the dollar even if it was clicked on a YouTube video instead of a web page.
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