I've heard stories about peoples pages losing rank, after they change their content. And thats what I'm trying to avoid here. I won't be changing the theme, but I want to change a lot of the content. The structure will stay the same, but the content will change. I want to change my top image to a big video, something engaging that gets peoples attention. Change the video under my form to a testimonial video. Make the 3 tables images more appealing & clickable. Change the main text so its more engaging/bullets, remove the wordpress link, add social media buttons and review buttons rather than the images I have now.
Let me just ask this way.
This is the site I want to change -
Mold Remediation NJ | MMRG Mold Remediation & Basement Waterproofing-
I want it to function more like this site -
Fairfax, Virginia - Best Personal Injury Car Accident Attorney Website | Benjamin W. Glass, III & Assoc. PC
Not so they are identical. But the goal when I made my site was just to get up some quick content, get it ranking first, then worry about the content later.
Well now that its getting a decent amount of traffic, its time to focus on conversions/bounce rate.
When you guys have a site that is ranking well, how do you go about doing a redesign? Should I change 1 small part of the website every few days? Every day maybe?
What I'm most worried about is when I get to the text. I want to change it all to a question/answer format. I will try to keep my keywords in there, but all the text is going to change essentially. A lot of backpages will change as well and I'll be adding links to the questions.
I really want this site to stick out from its competition. I want the bounce rate to be as low as possible & conversions as high as possible.
Have you ever just changed an entire home page in 1 day? I'm curious how many people have done this with well ranking sites, and what the effect was?