Why Google's keyword tool search numbers can be off at times
- SEO |
halloween
135000 (browser)
590 (actual)
world series tickets 2012
1300 (browser)
0 (actual)
superbowl 2013 tickets
720 (browser)
36 (actual)
If when you download the csv file no monthly numbers aren't showing you need to activate it manually. Right next to the "Sorted By Relevance" there's a "Columns" dropdown. Check "Local Search Trends" and click "Apply" (important) and try downloading the file again.
Note that by default (unless you changed it) the numbers are only for Google's searchengine only, but you can use it as a kind of a benchmark to see if the keyword if worth going after.