I wanted to get some opinions on the use of particular keywords in social media and articles sites.
Let's say I have a 15-page site/blog, and want to increase traffic/clicks/rankings by subbing articles and putting up a social media link network...
Nothing new here, I know... But here's the point I wanted clarity one.
Do I reuse the same keywords that I'm currently using on my site/blog within these articles and social sites? So if one of my pages is optimized for "scrapbooking mortal enemies," would it be best to write an article targeting that keyword phrase AND create a lens/hubpage targeting that exact phrase...?
Or would it be more appropriate to target a DIFFERENT phrase in my articles and social sites and use anchor text (using the site/blog keyword) to backlink?
I look forward to your opinions, and hope this was clear enough.