- Company X usually comes up first in Adwords for searches on "green widgets".
- My job is to determine the cost of displacing said company from the #1 spot on a permanent basis.
- I ran a quick test with an active Adwords campaign, increasing my bid until my client's ad showed up first. That point was about $14.
- I then ran the Google traffic estimator on the "green widgets" keyword, using a max CPC of $14. The projected results showed an average cost per click of $3.95.
On a more fundamental level, does Google switch the top positions around when the bids are "close"? I.e. if X bids $5 and I bid $4, will I sometimes come up first? If so, my test to determine the cost of reaching #1 was probably useless.
Help and opinions would be appreciated.