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Review my startup: AdTech: Ad Revenue optimization

by ankitoberoi
4 replies
  • SEO
    • |
Hi,

I'm Ankit, a new member @ the forum and with this post, I look forward to get some feedback from fellow webmasters about my startup.

Just to make sure that it does not sound like self-promotion, I will not provide a link to the website or name of the website. I am only looking for a discussion/feedback on the business idea.

The product which I am building is aimed at webmasters and publishers who run advertisements on their websites. The MVP contains many features such as:
  • A/B test different ad sizes and placements to see which design gets you higher CTR on your ads (and revenues!)
  • Compare different Ad networks (CPC, CPM) and see which one is paying you more.
  • Create Ad variations (only for adsense at the moment) - ever noticed adsense lets you change the colors in the text ads? or ever thought of comparing text ads with image-only ads to see which pays better? Do you know you can increase CTR of ads by up to 75% just by changing the colors of these text ads, we let you do that automatically, test 1000s of variations and measure which ones are performing best.
  • Heatmaps, Clickmaps and Scrollmaps.

In short, it would help you make more money from your current website.

I would be really glad to see some feedback on this:
  1. If you liked the features and think it could be a good tool for publishers.
  2. Feature or any suggestions
  3. Questions
#adtech #optimization #revenue #review #startup
  • Profile picture of the author bussix
    Hi Ankit,

    I think your product definitely has its place. There are a lot of studies showing optimal positioning of ads on the website. But each site is different, so A/B testing is definitely a good value proposition.

    There are bunch of wordpress themes that do this testing for you, so there's definitely a market. I like the idea of changing colors, heat-, click- and scrollmaps, too.

    My question is how would you differentiate yourself from other similar products available on the market (competitive advantage)?

    A suggestion I have is to take the Design Thinking approach. It's an iterative cycle that is a breading ground for innovation. It usually looks like this:

    Define the problem - Needfinding - Brainstorming - Testing - Prototyping - then restart the process and after a few iterations you will have a winning product.

    Just Google for more info, or you can write me too!

    Cheers
    Pat
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    • Profile picture of the author ankitoberoi
      Originally Posted by bussix View Post

      My question is how would you differentiate yourself from other similar products available on the market (competitive advantage)?
      Hey Pat,

      Thanks a lot for your reply. Actually, from the detailed market study which I did, most of the A/B testing tools which exist today, are for advertisers and conversion rate optimization; not for publishers.

      My product has:
      • a visual editor to move and rearrange ads (not a unique feature though)
      • Option to change Ad sizes (from the editor itself: No one does this)
      • Ability to track Ad clicks on each ad unit (again, no a/b testing tool does this: as its a policy violation, we on the other hand have a workaround)
      • Support for multiple networks when testing (again no tool supports this)
      • Create design variations for adsense units automatically from within the tool (we feel this is a game changer; we've seen webmasters increase revenues drastically with this)
      • We are also thinking to introduce something like continuous website optimization, in which ad position/placement/design/size/etc variations would be created automatically via machine learning and this would be something like an auto-pilot for your website to maximize ad revenues.

      and thanks a ton for sharing the Design Thinking approach.
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      BETA - AdPushup | Increase AdSense revenue using advanced automated A/B Testing.

      Recent Post - How Typography Affects Readers

      Twitter - @oberoiankit

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  • Profile picture of the author bussix
    Hey Ankit,

    No problem! It's actually something I picked up at university, and thought it suits your product quite well. Especially, since it would require quite a bit of tweaking and rapid prototyping. Very exciting stuff!

    I know the market for publishers too little (only the few wordpress themes I used), but if I'm allowed an educated guess, I think you have a good competitive advantage.

    I like the approach where you satisfy the customer's need every step of the way. It seems like you have that down.
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    • Profile picture of the author ankitoberoi
      Originally Posted by bussix View Post

      I like the approach where you satisfy the customer's need every step of the way. It seems like you have that down.
      Thanks again
      Signature

      BETA - AdPushup | Increase AdSense revenue using advanced automated A/B Testing.

      Recent Post - How Typography Affects Readers

      Twitter - @oberoiankit

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