I have a local business website for a business in Newcastle Australia.
The competiton have next to no backlinks so I am hoping they will be easy to beat for my keyword.
I am wondering whether it would be a good strategy to invest in a press release such as something like what Press Release Monkey offer to get some good backlinks to my site and hopefully outrank my competitors.
I haven't done any backlinking to my local business site yet so normally a press release would be a sensible way to give authority quickly to a new site but I am concerned about relevance.
Most of the press release links would come from US newspapers and would this be seen as too much too soon and not relevant to a small business in Australia?
I haven't seen any press release distributors in Australia that will distribute to websites rather than offline media.
I am after links not newspaper coverage and I don't expect any customers from overseas... I just want the links.
Is this a good idea or can someone suggest something else that would be better?
Thanks for your help warriors!