which locations(countries) should I put adwords?

5 replies
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Hi. I'm running display adwords in US and Canada. Are there other countries or locations I should be using. I want to use ones that can pay in us dollars I guess.
thanks
john
#adwords #locationscountries #put
  • Profile picture of the author andrewkar
    Originally Posted by researchpro View Post

    Hi. I'm running display adwords in US and Canada. Are there other countries or locations I should be using. I want to use ones that can pay in us dollars I guess.
    thanks
    john
    Hey

    Everyone can pay in US dollars online. But if you want only those who earn in US dollars then yes, probably focus on US market only.

    It depends what product you sell, how much it costs, for who is that product etc. Too many variables come into play.

    If you share more info maybe then someone will help you.
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    • Profile picture of the author researchpro
      oh thanks. I'm selling video downloadable products for stock trading. I just wasn't sure if people in UK for instance only could pay in their currency and not in US dollars. Same with Aussie.
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      • Profile picture of the author Kevin Maguire
        Originally Posted by researchpro View Post

        oh thanks. I'm selling video downloadable products for stock trading. I just wasn't sure if people in UK for instance only could pay in their currency and not in US dollars. Same with Aussie.
        Your payment processor would automatically convert the purchase to $$$ for you in most cases. If not your bank will.

        If your product is set in English Language, You could open the usual Tier 1 countries to it.

        USA
        Canada
        UK
        I'd put Australia in the mix too.
        But at the end of the day. It's going to be based on what "Country" converts into sales best for you.
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  • Profile picture of the author researchpro
    Is it true that click rate could be cheaper outside of US/Canada? that was my purpose.
    If I could get a cheaper CTR then I could raise my bid and get on more sites. Also increase my standing with google placement ratings..? IN that way my U.S positioning might get better too. (if my ctr goes up).
    mine are display ads
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  • Profile picture of the author PPC-Coach
    I would be split testing all countries. Just set the language to "english" in all the campaigns.

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