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Changing domains on AdWords account

by Daniel Thomas
2 replies
  • SEO
    • |
Hi

Question: I used to run a certain site on AdWords, multiple campaigns, it worked great, i.e. spending around ~$100K/month.
The client purchased a new domain, transferred all content from old to new, so basically, the only thing that changed is the url.
I didn't change the links on AdWords existing campaigns/ad groups, started new campaigns/ad groups, and performance dropped significantly.

What could be the explanation?

Could it be that the new domain has less natural rankings in SERPs?
Please tell me if you've had exact/similar type of situation and if you have an insight into this.
#account #adwords #changing #domains
  • Profile picture of the author KirkMcD
    Originally Posted by TomGreen View Post

    What could be the explanation?
    It's an unproven ad/campaign. Everything resets. It needs to prove itself again.
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  • Profile picture of the author Daniel Thomas
    Can you run multiple urls under one account without this effect? I mean, how can you know if your overall account performance is undermined?
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    $75     CPA >> DigiPartners Affiliate Program
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