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Testing The Keyword With Adwords PPC?

by zannix
2 replies
  • SEO
    • |
I've always trusted the free google keyword tool, and thought their data is fairly accurate... all until recently.

Since I've never done any PPC campaigns in my life, I figured I'd ask you guys if you ever test your "SEO keywords" (the one you're aiming to rank for) with a PPC campaign to see the actual traffic going on for this keyword?

Is this a good practice? Also, I understand more people click on organic than paid results. But could this serve as an estimate? Or is this a completely inaccurate way of determining whether there's really traffic or the data is flawed?

Thank you,
Zannix
#adwords #keyword #ppc
  • Profile picture of the author netmatrix
    Hi Zannix,

    It can be a good method IF you know exactly what you're doing. There's a certain strategy to this to ensure you get accurate results and don't end up spending a ton of money (especially on high CPC keywords).

    Since you've never done PPC campaigns before, I suggest you do a bit of research first and start with lower CPC kewords.

    Ken
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    • Profile picture of the author JSProjects
      Originally Posted by netmatrix View Post

      Hi Zannix,

      It can be a good method IF you know exactly what you're doing. There's a certain strategy to this to ensure you get accurate results and don't end up spending a ton of money (especially on high CPC keywords).

      Since you've never done PPC campaigns before, I suggest you do a bit of research first and start with lower CPC kewords.

      Ken
      This. It's really easy to lose a lot of money with PPC, even if you're just testing keywords and trying to find their true search count. Be sure to set daily limits at the very least.
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