Adwords - 7000 kw and 1140 ads or 4?

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  • SEO
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New to Adwords and want to be sure I'm not doing something terribly wrong when creating a campaign...

I'm using rockstar powersuite to automate keyword and adgroup creation, came up with 7000 keywords and split them up into adgroups with 25 keywords each. I then created 4 unique text ads for Google's content network.

When I uploaded this campaign to Adwords Editor it showed that I have 1140 ads? Is this normal, or should I just see 4 ads shown for all adgroups?

I haven't even used Adwords manually so I'm not sure if ads are shared across adgroups, or if every adgroup needs its own ads?

Any help is much appreciated, thanks!
#1140 #ads #adwords

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