What Did Matt Cutts Mean by This Quote Yesterday on His Blog ?

16 replies
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Source, Matt Cutts blog link here


Matt Sells [said] May 22, 2013 at 9:01 pm
Hope your well Matt.

Quick question, the “Denying Value Upstream For Link Spammers”, was that incorporated into today’s update? Or will that come later?

May the force be with you.

REPLY

Matt Cutts May 22, 2013 at 9:23 pm
That comes later.
END

What does Denying Value Upstream For Link Spammers mean ?
#blog #cutts #matt #yesterday
  • Profile picture of the author jxam69
    I think he may be talking about link pyramids, link wheels, and similar artificially created link structures.

    I certainly hope they go after link pyramids to help reduce the amount of comment spam.
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    • Profile picture of the author Joe118
      They're looking for any IDENTIFYABLE linkage patterns across multiple sites and making their algorithms discount those links, i.e. not passing value from the source page to the destination page. Value could be authority, page rank, relevance, etc.

      Consider the discovery time of all these links -- for example, lets say Google's crawler discovers one link in a link wheel. By following the link wheel 'chain of links' it can discover all of them at the same time, and decide 'hey this looks like a link wheel with links created at about the same time', and thus discount them all. This is just a simple example, using discovery time, there are other ways to identify that a link or group of links is 'unnatural'.
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      • Profile picture of the author Mike Anthony
        Originally Posted by Joe118 View Post

        They're looking for any IDENTIFYABLE linkage patterns across multiple sites and making their algorithms discount those links,
        Yep pretty much tiered link building. I can't see any other way of interpreting up stream. Somebody suggested networks but Cutts said it was something new and links for a network are not "upstream" links if they are just tier one.

        My guess is it won;t be based on time but by the practice of blasting a tier. However its all guess work right now. CUtts said by summer and its still spring.
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        • Profile picture of the author Joe118
          Mike, thats correct. I just mentioned discovery time as an easy signal that something might be going on. Of course they'll use more sophisticated signals, such as whether the pages on which the links appear are new also (i.e. not just the links), and many others.
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  • Profile picture of the author GodMode52
    The best is yet to come.
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  • Profile picture of the author getin2learn
    I think we will again witness to more collateral damages than true filtering of link spam. If Penguin was such a success in Matt's eyes, why update now?
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  • Profile picture of the author Joshua Lowenthal
    Ill admit it is strange for a 2.3% effect
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  • Profile picture of the author yukon
    Banned
    Probably means all those crap links (web 2.0) some of you guys have been building.

    It's kind of obvious when pages don't have incoming links from legit sites.

    Have fun with that...


    crap links >
    crap links > crap links >
    crap links > crap links > crap links >
    crap links > crap links > crap links > money site
    crap links > crap links > crap links >
    crap links > crap links >
    crap links >
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    • Profile picture of the author Kevin Maguire
      Originally Posted by yukon View Post

      Probably means all those crap links (web 2.0) some of you guys have been building.

      It's kind of obvious when pages don't have incoming links from legit sites.

      Have fun with that...


      crap links >
      crap links > crap links >
      crap links > crap links > crap links >
      crap links > crap links > crap links > money site
      crap links > crap links > crap links >
      crap links > crap links >
      crap links >
      Awww what a great pukeamid LOL
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    • Profile picture of the author seopro68
      Originally Posted by yukon View Post

      Probably means all those crap links (web 2.0) some of you guys have been building.

      It's kind of obvious when pages don't have incoming links from legit sites.

      Have fun with that...


      crap links >
      crap links > crap links >
      crap links > crap links > crap links >
      crap links > crap links > crap links > money site
      crap links > crap links > crap links >
      crap links > crap links >
      crap links >
      Does it mean we should not use web 2.0 to build backlink? how about the old backlink from web 2.0?
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    • Profile picture of the author online only
      Originally Posted by yukon View Post

      Probably means all those crap links (web 2.0) some of you guys have been building.

      It's kind of obvious when pages don't have incoming links from legit sites.

      Have fun with that...


      crap links >
      crap links > crap links >
      crap links > crap links > crap links >
      crap links > crap links > crap links > money site
      crap links > crap links > crap links >
      crap links > crap links >
      crap links >
      Yeah, lots of people here on WF claiming that tiered linkbuilding is great and blabla. In fact 90% of SEO packages on WF consist somekind of linkwheel/pyramid.

      Something like "Let me build backlinks to your backlinks while I'm building backlinks to your backlinks" and "...then I PING your backlinks and use lindexed and linklicious"

      stupid crap
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      • Profile picture of the author PerformanceMan
        Originally Posted by online only View Post

        Yeah, lots of people here on WF claiming that tiered linkbuilding is great and blabla. In fact 90% of SEO packages on WF consist somekind of linkwheel/pyramid.

        Something like "Let me build backlinks to your backlinks while I'm building backlinks to your backlinks" and "...then I PING your backlinks and use lindexed and linklicious"

        stupid crap
        The trouble with those tiered links is they face constant devaluation/de-indexing. You're stuck constantly updating useless links to keep 'feeding the beast.'

        Of course you're also paying for Captch solving and 'SE Tools' every month too.
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        • Profile picture of the author online only
          Originally Posted by PerformanceMan View Post

          The trouble with those tiered links is they face constant devaluation/de-indexing. You're stuck constantly updating useless links to keep 'feeding the beast.'

          Of course you're also paying for Captch solving and 'SE Tools' every month too.
          Agree. However, on the other hand, if it's done manually and with legit links then it can be quite effective. Blasting with social bookmarks, "wikis" and blog comments is not really wise thing to do.
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  • Profile picture of the author squadron
    Originally Posted by Ducksauce View Post

    ..

    What does Denying Value Upstream For Link Spammers mean ?
    It could mean a bunch of things including:

    - deranking domains listed in Project Honeypot
    - not counting links from blogs, forum profiles, Wikis and other web 2.0 sites that have a standard footprint
    - recalculating the value of links based on the number of links on a page
    - actually paying attention to the nofollow attribute
    - applying some sort of Mathematical magic to the relevance of page to page to page links
    - a combination of the above

    or it could be a line to use in an attempt at social engineering to get people to believe that tiered link building no longer works.

    Good luck with that Matt
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  • Profile picture of the author smodha
    If that means the end of link wheels/pyramids etc can we say goodbye to automation tools?
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    • Profile picture of the author squadron
      Originally Posted by smodha View Post

      If that means the end of link wheels/pyramids etc can we say goodbye to automation tools?
      In maybe 5-10 years. While such tools exist and vendors and affiliates market them there will still be buyers and users.

      They may just rebrand them into link-chains, Panda-Prisms and Penguin Pentagons.
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