Trick I learned from google employee yesterday

by jkiley
35 replies
  • SEO
  • |
Yesterday, I got a call from google. They went over couple of my websites. Goal was the increase revenue from adsense ads.

There were several things that we talked about but there was one trick (which I had no idea about) I thought I should share with you guys here.

If you have three ads showing up on a page then look at CTR of each one of those ads. You should create your website in a way that the ad which gets most CTR should be the first one that you load.

The way he explained is that google fills the top paying ads first, and then not so top paying ads. For example, top paying ad might pay you 34 cents. Second top might pay you 26 cents. Third one might pay you 14 cents.

In most of the websites (including mine), the ad unit which was getting the most CTR was the one which was loaded last. So instead of making 34 cents, I am making 14 cents.

So, just by making changes as to which ad unit loads first, I will increase my revenue.

Nice trick, isn't it? :-)
#employee #google #learned #trick #yesterday
  • Profile picture of the author nerdy88
    Cool thanks
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  • Profile picture of the author TimothyTorrents
    How do change which ads load first?

    I thought that is automatic.
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  • Profile picture of the author ankitoberoi
    Thats quite interesting, so far I believed that they calculated it for each unit separately.

    Have you made the required changes on your website and any increase in overall revenues so far?
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  • Profile picture of the author talfighel
    So now that you know this, and thanks for sharing, did you actually implement this into your website yet? Have you seen any changes?
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  • Profile picture of the author phowell23
    Originally Posted by jkiley View Post

    Yesterday, I got a call from google. They went over couple of my websites. Goal was the increase revenue from adsense ads.

    There were several things that we talked about but there was one trick (which I had no idea about) I thought I should share with you guys here.

    If you have three ads showing up on a page then look at CTR of each one of those ads. You should create your website in a way that the ad which gets most CTR should be the first one that you load.

    The way he explained is that google fills the top paying ads first, and then not so top paying ads. For example, top paying ad might pay you 34 cents. Second top might pay you 26 cents. Third one might pay you 14 cents.

    In most of the websites (including mine), the ad unit which was getting the most CTR was the one which was loaded last. So instead of making 34 cents, I am making 14 cents.

    So, just by making changes as to which ad unit loads first, I will increase my revenue.

    Nice trick, isn't it? :-)
    How do you do that?
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  • Profile picture of the author gabibeowulf
    I guess the first ad is really the first ad that it's found in the HTML code of the page. If you're using CSS and know your way around the code you can easily change which ad loads first by placing the <div> that contains the winning ad close to the top of the page.

    I do have one observation of my own though... Whenever I use 3 ads on the page, the pay per click decreases. I can usually get more money with one or maximum 2 ads that are placed well (+ a google powered search engine on the site), rather than three ads as they recommend.

    Wondering if anyone else has seen similar results?

    -Gabriel
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  • Profile picture of the author Gary Ning Lo
    Wow cool tip.

    Not into adsense anymore but wish i had known this some years ago

    Cheers,

    Gary
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    • Profile picture of the author Lena Williams
      Originally Posted by Gary Ning Lo View Post

      Wow cool tip.

      Not into adsense anymore but wish i had known this some years ago

      Cheers,

      Gary
      Why don't u get started with it again?
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  • Profile picture of the author zpoll92
    Interesting fact. Might worth to give it a try and see if your revenue will be higher using thism method. Thanks for the share.
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  • Profile picture of the author joaquin112
    Is there any serious marketer who didn't know this already?
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  • Profile picture of the author MatthewWoodward
    Old tip but great for newbies to start edging into the world of optimisation
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  • Profile picture of the author Anton543
    How would you know which ad will show up when (its all a bit random I think) and then, how would you make the change so that your desired ad block loads first? Also, by the time people scroll down, won't all ads will have loaded? If you have two ad blocks then the chances are one will be at the top and one near the bottom (or middle). If a visitor spends 3 seconds on the page I think all ads will have loaded anyway.
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  • Profile picture of the author rossm
    Nice of you to share this for free, keep us updated on the % revenue increases you see
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  • Profile picture of the author Igor Fridrihs
    Thanks for sharing. How did you implement it on your website?
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  • Profile picture of the author ankitoberoi
    There are two ways to implement this.

    First would be through placing your ad code in a div which appears first in the html code and later in design (using css). However, if you just found out this technique, probability is that your site won't be designed for this.

    Second, using a Javascript, we can push ads into <div> ad placeholders, in any order. Not sure, if its in line with the policies though.
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  • Profile picture of the author IM Ash
    All this info. is in the Adsense support section... I remember reading it a while back when I first got into Adsense. Here is a link to help whoever is interested in implementing this:

    https://support.google.com/adsense/answer/187769?hl=en

    It is worth reading over the support section as well as the Adsense blog as there is a well of great tips for Adsense publishers.
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  • Profile picture of the author clickfund
    Great tip. Will implement this on a coupole of my sites. Need to increase the adsense revenue
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  • Profile picture of the author jkiley
    I haven't implemented it yet. Will take couple of weeks to get this implemented and I will post results here. It is a huge website which gets about 8-10K users a day, and about 60K pageviews a day. So I am hoping that this change will help me out a bit :-)
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  • Profile picture of the author CyberAlien
    This isn't necessarily new advice, but definitely helpful to newbies who haven't done their research yet on ad placement.
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  • Profile picture of the author Randall Magwood
    Nice. I use Adsense passively on my site. But legit advice from an Adsense employee is something worth trying. I dont focus on Adsense primarily - but if it "gets in the way" and i earn money from it, it's all good with me. Nice share.
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  • Profile picture of the author CBusiness
    what's the google adsense phone number?
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    • Profile picture of the author jkiley
      Originally Posted by CBusiness View Post

      what's the google adsense phone number?
      I don't think it's public
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  • Profile picture of the author techbul
    Seems an awesome advice, I thought they calculated that individually per each ad unit.
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  • Profile picture of the author jedsonack2
    That's a good trick to use. But how can you designate Google to load a particular ad copy that has less CPC/ PPC. I thought Google automatically select a copy from different ads to show up in search results.
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    • Profile picture of the author Fredbou
      Originally Posted by jedsonack2 View Post

      That's a good trick to use. But how can you designate Google to load a particular ad copy that has less CPC/ PPC. I thought Google automatically select a copy from different ads to show up in search results.
      I thought the same as this. How does anyone know, including Google, that the highest paying ad is going to load first? Doesn't it vary hourly/daily/weekly and depend on the niche also?

      I'd love a detailed explanation of this method!
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  • Profile picture of the author Social App Zone
    This is silly.

    It would make more sense to fill the top paying ads by CTR than position. Positioning of ads is very subjective to design choices. The CTR determines the relevant positioning based on the user experience. The ad that has the highest CTR is "logically" the first position in it's effectiveness.
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  • Profile picture of the author Charanjit
    great insight
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  • Profile picture of the author yukon
    Banned
    Originally Posted by jkiley View Post

    Yesterday, I got a call from google. They went over couple of my websites. Goal was the increase revenue from adsense ads.

    There were several things that we talked about but there was one trick (which I had no idea about) I thought I should share with you guys here.

    If you have three ads showing up on a page then look at CTR of each one of those ads. You should create your website in a way that the ad which gets most CTR should be the first one that you load.

    The way he explained is that google fills the top paying ads first, and then not so top paying ads. For example, top paying ad might pay you 34 cents. Second top might pay you 26 cents. Third one might pay you 14 cents.

    In most of the websites (including mine), the ad unit which was getting the most CTR was the one which was loaded last. So instead of making 34 cents, I am making 14 cents.

    So, just by making changes as to which ad unit loads first, I will increase my revenue.

    Nice trick, isn't it? :-)
    So your constantly changing your Ad positions considering there's always bidders dropping out of Adwords & new bidders starting Adwords?

    You would have to be changing Ad positions 24/7 - 365 days a year.

    I've been running Adsense for 6 years & this technique doesn't make any sense at all.

    All you have to do is remove the long term proven low performers from the page/s.
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    • Profile picture of the author ankitoberoi
      Originally Posted by yukon View Post

      So your constantly changing your Ad positions considering there's always bidders dropping out of Adwords & new bidders starting Adwords?

      You would have to be changing Ad positions 24/7 - 365 days a year.

      I've been running Adsense for 6 years & this technique doesn't make any sense at all.

      All you have to do is remove the long term proven low performers from the page/s.
      You don't have to do anything of that sort. Read it again, your best performing ad unit (in terms of CTR) should be the first to appear in your site's HTML.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by ankitoberoi View Post

        You don't have to do anything of that sort. Read it again, your best performing ad unit (in terms of CTR) should be the first to appear in your site's HTML.
        I don't know what your smoking but Adsense doesn't work that way.

        Apparently most of the comments on this thread don't have a clue how Adwords PPC auction bids work.

        You guys are acting like Adsense is static, lol.
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        • Profile picture of the author ankitoberoi
          Originally Posted by yukon View Post

          I don't know what your smoking but Adsense doesn't work that way.
          Well I guess the Adsense team was also smoking something when they wrote this: https://support.google.com/adsense/answer/187769?hl=en
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          • Profile picture of the author yukon
            Banned
            Originally Posted by ankitoberoi View Post

            Well I guess the Adsense team was also smoking something when they wrote this: https://support.google.com/adsense/answer/187769?hl=en
            Dude that's not real life.

            I don't have time to sit there all day (everyday) manually switching highest CTR Ad blocks back & forth on every single page.

            I get emails all the time from Adsense telling me I need more Ads above the fold, when my content to Ad ratio is right at 50/50 right now, screw that, that's setting yourself up for a fail (ban). Don't believe every little thing you read from Google, their Adsense team defiantly doesn't work with the web spam team. Just saying.

            Connect your Adsense to Google Analytics then check that data after a few months & get back with me, you'll know that Ad block conversions aren't sitewide, it's page level. No two pages convert the same.
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