Today, on another site, I saw someone write the following statement about white hat SEO:
"Whitehat SEO is a myth. Any manipulation of you site, or your incoming links or your content for the use of improving search rankings is against search engine policy and thus blackhat. However people have redefined the meanings of blackhat and thus whitehat has also changed to mean "anything google has grown to accept in its battle to keep out the worst of blackhat methods""
and he added in another comment:
"Get the drift? Its a myth.... focus on humans... keyword analysis, keyword research, link building, backlinking, to improve link popularity.... yup all focus on humans... IT'S A MYTH! An urban legend.
- just sayin"
We all want the search engines to find our content, and to make it appear on the first page. It's based first and foremost on keywords, right? So, content such as blog post must have one or more keywords that will be appealing. There are many factors to consider, of course, like keyword density and such.
Do you agree with that person's comments? I'm not much of a SEO expert, so his comments gave me food for thought.