Increasing Adsense Revenue

Thanks!

Yes, this is true many webmasters totally ignore the potential of their current traffic. Almost every website, is able to easily increase revenue by as much as 30-40% using ARO. The ones on which you actually spend time, do more than 100% increase as well, just like the case study shown.

Thanks for reading, Barry.

Thanks shresthakks4u!

Wrong, You can push the ad code higher in your HTML without moving the Ad at all. CSS

Edit: I quote from my article - "the html structure should be such that the ad with the highest CTR (on average) should load first" - I am only asking you to change the HTML structure (with css) so that the ad appears first in HTML and above other ads, but it does not have anything to do with moving the ad out of its hotspot, so no changes in how the page looks.

You are correct, Google does not place the highest bidder at the top of the page, it might push a lower CPC ad BUT which has proven to perform in terms of CTR (thus quality) for your first ad call request. Now, lets see what can happen, when you have two ad units (A & B: B having a higher visibility & CTR; but lower in the HTML Code).

Now, if your HTML code has ad unit A loading first. Google will push the lower CPC ad with better quality, like you said, first (lets assume 60 cents; remember this is a good ad with a good call to action). Unit B gets filled up with a higher paying Ad (70 cents), but a poor call to action and thus poorly performing ad.

Now, you are waisting your best performing unit, B, by placing a poor performing Ad over there. Whereas, if you would have placed ad unit B, higher in the HTML code, Google would have given that better performing Ad to this unit. Better performing Ad on a higher visibility spot = Better CTR = Better Revenue. I have spoken to an Adsense representative at length about this recently and posted this on my blog only after being sure myself. There is a reason why Google wrote this.

You never have to move anything like that. As I said above, check about CSS.

Finally, my view is that my opinion or your opinion or even bill gates's opinion is nothing compared to Stats and data. People can go wrong, gut feelings are gut feelings after all. So, we should lets the stats do the talking.

I'm working on case study on this already, will be publishing it once it attains statistical significance. The case study is primarily an A/B Test on an Adsense website with normal code ie Better performing unit loading later in the HTML (taken as control) and variation being the same exact website with better performing units loading first in HTML.

Thats obvious, in this case, since the article is aimed at people who have traffic, even tiny. Although, IMO optimization is something which should be planned from Day 1. This the same reason why people who plan SE Optimization into their site/blog from Day 1, perform better than the ones who think about it later, assuming they will do it once they get some traction.

Thats very incorrect. Optimization is very in-depth science, specially when it comes to Web Analytics and Web Optimization. Search about the term - Data Hackers and Data scientists. Some of them even draw a 7 figure income from large companies, who understand the value of optimization.

Yahoo never focused on it much, guess what happened? Google kicked them in the face, just because Google did extensive optimization and research on the subject of user behaviour, analytics and measurement. In fact, they do optimization on almost everything.

Just by putting "three Adsense ads, upper part, sidebar, bottom" you are far from ad revenue optimization. Go search for some Case studies online. Large publishers already do extensive testing, optimization and funneling to earn millions of more dollars each month.

Let me give you another example: How about a machine learning based optimization program, which sits on your site quietly for 3-4 months doing nothing. But, after that, using the power of data, which it has collected over the last few months, it can predict which variation of your website coupled with the ad design is most likely to get clicked on, for every unique user. So thats Personalisation for you. Yet again, powered by optimization and data analytics/science. A company called Optimizely recently raised $28M showing this. Read this, this, this & this.

The power is just not available to smaller webmasters and publishers, yet.

This industry is in the same situation, which CRO (conversion rate optimization) was a few years ago. Somebody might have said the same about landing pages too, a few years back. What are they? Just place your Buy Now buttons above the fold, place a good Call to action and write a good sales copy. But, it much much more than that.

You can find case studies here: A/B Split Testing | Multivariate Testing | Case Studies - Visual Website Optimizer - Visual Website Optimizer & Case Studies | The Optimizely Blog - All this has been made possible, by making some small changes on your website.

Personal Example: If you compare what my conversions were 2 years ago, I'm up by ~ 450% now. How? Continuous Testing and optimization.

So: Optimizing your site to increase engagement, conversions or ad revenue, isn't as easy as you think.