Does Google actually look for IPs of your backlinking websites?

19 replies
  • SEO
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Hey guys! There're different views of different internet marketers on Google
actually looking for IPs of backlinking websites. Some says, it's correct
while other says Google can't do that.

I know, it shouldn't be that difficult for Google if it wants to look for the IPs
of websites pointing to your site, but it may take a bit more time to display
the search results.

What are your opinions about this? Let's have a discussion.
Is it true or is just a myth like a lot other SEO myths.

Thanks
#backlinking #google #ips #websites
  • Profile picture of the author Annie15
    Getting too many links from sites of same IP has a possibility to decrease your site's value, also it make your links look artificial.
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    • Profile picture of the author Super Warrior
      Originally Posted by Annie15 View Post

      Getting too many links from sites of same IP has a possibility to decrease your site's value, also it make your links look artificial.
      Do you think you've answered my question?
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  • Profile picture of the author online only
    I doubt they have some automatical software for that. I mean, 30 backlinks out of 100 are using same IP = alarm = penalized!

    However, if someone reports on you and your site gets under manual review you are most likely ****ed.

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    • Profile picture of the author MikeFriedman
      Originally Posted by online only View Post

      I doubt they have some automatical software for that. I mean, 30 backlinks out of 100 are using same IP = alarm = penalized!

      I do think they track IPs of backlinks coming in, but not to hand out penalties. More a measure of popularity. You'll see a decreasing rate of return if most of your links are coming from the same IP.
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  • Profile picture of the author RobinInTexas
    Not only does Google track the IP, they use the location of the datacenter in their evaluation of links.
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    Robin



    ...Even if you're on the right track, you'll get run over if you just set there.
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    • Profile picture of the author PerformanceMan
      Originally Posted by RobinInTexas View Post

      Not only does Google track the IP, they use the location of the datacenter in their evaluation of links.
      Huh? And then what do they do? Give an award because you used a certain data center?
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      • Profile picture of the author Mike Anthony
        Originally Posted by PerformanceMan View Post

        Huh? And then what do they do? Give an award because you used a certain data center?
        No barry they use it to determine geographic relevance. You will see that alot when you do SEO for a foreign country. If you have a number of links on servers located in Britain it bumps you up in Google UK
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        • Profile picture of the author PerformanceMan
          Originally Posted by Mike Anthony View Post

          No barry they use it to determine geographic relevance. You will see that alot when you do SEO for a foreign country. If you have a number of links on servers located in Britain it bumps you up in Google UK
          So this is for 'local queries' only? I don't do much work in Google UK so I can't say I've noticed it on more universal queries.
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          • Profile picture of the author Mike Anthony
            Originally Posted by PerformanceMan View Post

            So this is for 'local queries' only? I don't do much work in Google UK so I can't say I've noticed it on more universal queries.

            There is no such thing as a universal query. all queries are dependent on geo centers. local results is one kind of geo result but US is still based on US and the same search in Europe, Asia, UK or Australia will be different results.

            Truth is even for what might look non local in the US LA might give a completely different result than New York and Miami. Thats sometimes the reason why when you rank you do not end up with the traffic Google implied you will. Even though its US english you may not be ranking in some key areas in the US.
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        • Profile picture of the author Super Warrior
          Originally Posted by Mike Anthony View Post

          No barry they use it to determine geographic relevance. You will see that alot when you do SEO for a foreign country. If you have a number of links on servers located in Britain it bumps you up in Google UK
          Looks like a good reason to track IPs but still it shouldn't be an important factor in determining rankings even geographically.
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    • Profile picture of the author paulgl
      Originally Posted by RobinInTexas View Post

      Not only does Google track the IP, they use the location of the datacenter in their evaluation of links.
      They don't waste their time or resources. Why would they?

      Just to drive people to do crazy things?

      If people would stop doing crazy things, they would never have to worry
      about IPs.

      People worry about IPs because they are doing the wrong things.

      Don't do the wrong things, IP is a moot point. Except, as pointed
      above, location of server can help with country specific SEO.

      Paul
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  • Profile picture of the author nik0
    Banned
    It's likely that Google views it unnatural to have many links from the same IP however it doesn't seem to affect the rankings although I don't have hard date on it.

    Mike is right though that it matters for rankings in different countries.

    The same thing counts when you have for example only back links from sites that were active in Canada, even if it's .com and you host it on a US server you will see that you rank better in Canada cause the back links pointed at the .com expired domain will most likely be from .ca domains.

    What kind of proofs that Google is not actively looking at IP's is the fact that many people still rank based on private networks that are all hosted at the same IP range (cheap C-class hosting), eg:

    80.253.23.235
    80.253.15.23
    80.253.86.251

    It's so obvious and so easy for Google to detect but they don't do anything with it.
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  • Profile picture of the author ronrule
    IP addresses have no impact on link building.

    100 links from different domains on the same IP is the same as 100 links from different domains on different IP's.

    The domain, and its content relevance, is all that matters. Anyone who says differently is either misinformed or trying to sell you "seo friendly hosting".
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    • Profile picture of the author Mike Anthony
      Originally Posted by ronrule View Post

      IP addresses have no impact on link building.

      100 links from different domains on the same IP is the same as 100 links from different domains on different IP's.

      The domain, and its content relevance, is all that matters. Anyone who says differently is either misinformed or trying to sell you "seo friendly hosting".
      Total nonsense and totally uninformed . This has no exclusive application to SEO hosting. This has to do with the variety of entities linking to you .

      100 links on the same IP looks as unnatural as can be. People making statements like this usually point to Cutts saying it should not matter but they Totally forget Matt was not referencing it in terms of their ENTIRE link profile. He was talking as he always does about natural links. Seriously how many people will get even ten links on the same IP with different domains naturally? 2?3?4? but 10 or more? not likely and 100? unnatural in spades
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      • Profile picture of the author Super Warrior
        Originally Posted by Mike Anthony View Post

        Total nonsense and totally uninformed . This has no exclusive application to SEO hosting. This has to do with the variety of entities linking to you .

        100 links on the same IP looks as unnatural as can be. People making statements like this usually point to Cutts saying it should not matter but they Totally forget Matt was not referencing it in terms of their ENTIRE link profile. He was talking as he always does about natural links. Seriously how many people will get even ten links on the same IP with different domains naturally? 2?3?4? but 10 or more? not likely and 100? unnatural in spades
        EXACTLY! if you can get 100 links from same IP without any problem, then
        people can simply buy 100 cheap domains and simply host them in their one
        hosting account and start building links. It's not that simple :p
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      • Profile picture of the author ronrule
        Originally Posted by Mike Anthony View Post

        Total nonsense and totally uninformed . This has no exclusive application to SEO hosting. This has to do with the variety of entities linking to you .

        100 links on the same IP looks as unnatural as can be. People making statements like this usually point to Cutts saying it should not matter but they Totally forget Matt was not referencing it in terms of their ENTIRE link profile. He was talking as he always does about natural links. Seriously how many people will get even ten links on the same IP with different domains naturally? 2?3?4? but 10 or more? not likely and 100? unnatural in spades
        Um, false.

        There is no algorithmic factoring of IP addresses. None. And people do exactly what you are saying "wouldn't work" every day. The only time it "stands out" is if your site is flagged for manual review, in which case an abundance of links from the same IP address could be an indication that you were up to something. But there are also a lot of legitimate reasons for it too, such as a network of sites owned by the same company. Many big brands host all of their websites with the same hosted shopping carts, for example, do you really think their decision has anything at all to do with SEO?

        Sorry man, but you're the one who is misinformed. Google doesn't care one bit about your IP address. Having a bunch of spam spread out over multiple IP addresses is no more or less spammy than a single one. It just makes it more difficult for a HUMAN to determine its the same owner. But in order to get to that point, you have to be doing something wrong to get flagged for manual review in the first place.
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        • Profile picture of the author Mike Anthony
          Originally Posted by ronrule View Post

          Sorry man, but you're the one who is misinformed.
          Dude You like to pontificate but you are lacking in any real evidence as usual. Whenever anyone claims to know what is not in the algo I do an eye roll. Everyone who knows the first thing about the internet knows that all domain names are mapped to IPs. Domain names are mostly for humans.

          The dogmatic statement that Google only sees domain names in their algo given that fact can be safely dismissed as bluster. we can argue about it but it won't change the fact that you do not have access to Google's algo anymore than I do
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  • Profile picture of the author yukon
    Banned
    Google could care less If you have a bunch of links from the same site. I have a bunch of links on a same niche forum for direct traffic, still ranking pages.

    Then again I know the difference between relevant links & spam.
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  • Profile picture of the author ronrule
    You're right, neither of us have access to the algo. But what we do have are access to the RESULTS. And I can tell you first hand that I have done exactly what you are saying, having anywhere from a few dozen to as many as 65 sites on the same IP address, because they all used the same shopping cart, and they all passed PageRank to each other and back to the main site (also on the same IP).

    If IP address was a factor, that wouldn't have happened. I've actually captured multiple page one results using this method, where more than one or two of the top ten for a keyword were sites on the same IP. Therefore its pretty conclusive that IP address isn't a factor. And if that ever changes, I will know really quick.
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