9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Best placement of ads to increase CTR

by apnavarun
8 replies
  • SEO
    • |
Hello everyone, I read in many articles that people getting CTR around 1-5% but in my case its only .60% max. I place 160x600(left bar) , 300x250(right bar) and 728x90(below fold)

Please suggest Best placement of ads in a webpage that helped you to get highest CTR

Thanks
#ads #ctr #increase #placement
  • Profile picture of the author webcosmo
    It`s not about the placement, but it`s about the traffic that the website has and the relevance of the ads to what people are looking for. If you have a website about fishing and your ads are about marketing products, be sure that noone would click on them, or at least, very few...
    Signature


    {{ DiscussionBoard.errors[8169861].message }}
  • Profile picture of the author godoveryou
    Upper left hand side typically: F-Shaped Pattern For Reading Web Content
    Signature
    Don't Know Me? - Read my interview at Matthewwoodward.co.uk
    http://www.godoveryou.com/
    {{ DiscussionBoard.errors[8170113].message }}
    • Profile picture of the author Raimundas M
      I had great experience placing between article's headline and body text.

      Also in the article and sidebar menu.
      {{ DiscussionBoard.errors[8170131].message }}
  • Profile picture of the author ilikepie
    CTR does not only depend on placement but also on your niche and the content you deliver. So there is no overall best of ad placement the best way to know your best ad placement is doing tests with several setups. For good testing the duration of your tests is also very important.
    {{ DiscussionBoard.errors[8170141].message }}
    • Profile picture of the author ankitoberoi
      Originally Posted by ilikepie View Post

      For good testing the duration of your tests is also very important.
      Actually, its more about conversions than time, to reach statistical significance.

      I remember reading an article were: The author flipped a coin hundred times and got - 49 heads. Then, he changed into a red t-shirt and tossed the coin again, 100 times, getting 51 heads this time. From this, he concluded that wearing a red t-shirt gave a 4.1% rise in conversions for throwing a head

      So, I'd look at least 100 conversion from a variation before even comparing them.
      Signature

      BETA - AdPushup | Increase AdSense revenue using advanced automated A/B Testing.

      Recent Post - How Typography Affects Readers

      Twitter - @oberoiankit

      {{ DiscussionBoard.errors[8171022].message }}
      • Profile picture of the author paulgl
        Put your 728 above the fold, below header graphic.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

        {{ DiscussionBoard.errors[8171027].message }}
      • Profile picture of the author ilikepie
        Originally Posted by ankitoberoi View Post

        Actually, its more about conversions than time, to reach statistical significance.

        I remember reading an article were: The author flipped a coin hundred times and got - 49 heads. Then, he changed into a red t-shirt and tossed the coin again, 100 times, getting 51 heads this time. From this, he concluded that wearing a red t-shirt gave a 4.1% rise in conversions for throwing a head

        So, I'd look at least 100 conversion from a variation before even comparing them.
        I understand your point but you want a duration of time that represent the average audience. Depending on your niche you might get 200 conversions in the weekend while you get 100 during the week.
        {{ DiscussionBoard.errors[8172461].message }}
      • Profile picture of the author ChristianSites
        Originally Posted by ankitoberoi View Post

        I remember reading an article were: The author flipped a coin hundred times and got - 49 heads. Then, he changed into a red t-shirt and tossed the coin again, 100 times, getting 51 heads this time. From this, he concluded that wearing a red t-shirt gave a 4.1% rise in conversions for throwing a head
        Are you saying I should invest in red t-shirts? What about split-testing green ones? ;-)
        {{ DiscussionBoard.errors[8172646].message }}

Trending Topics