I want to learn PPC next.

by 13 replies
15
Hi.

PPC is something I haven't really dabbled with too much. I think it is a weak spot in my IM skills. I've been putting it off over the years because there's always the danger that it could be a very expensive learning curve, however I don't think I really want to put it off any more. Being able to efficiently tap into a reliable traffic source is just too important for me to ignore anymore.

I want to start by learning Google Adwords. Can someone recommend the best products, WSO, resources for learning PPC with Google Adwords?

Does anyone have any tips or pointers for me?

Much appreciated.
#search engine optimization #learn #ppc
  • You don't need a course or WSO to use PPC. There is a ton of 'self learning' info in Adwords and a LOT of targeting options.

    Start with a really small campaign with a small daily limit until you get the hang of it.
  • You can learn a lot of tutorials and actual videos on Youtube. Good luck!
  • yeah man, google is probably the best in terms of ppc. They have a million and one tools within adwords, where you can track keywords, group your campaigns by category, group by keywords, and create 3 campaigns for each ad.

    You should be prepared to spend some good coin up front, just for testing purposes, see what is converting, and then scale from there.

    Use Prosper for tracking and google analytics for research.

    Then of course, yahoo, bing and 7search.
  • You don't have to pay anything, Google has an Adwords Learning Center and it's totally free. If you're serious about it, you can apply to become a Google Engage Agency and eventually get certified. When you sign up for Engage, they even give you a bunch of $100 vouchers to help you get new clients. They want you you to peddle their service, so they make it easy for you.
  • Google Adwords will be tough when you begin. I'd recommend starting on Yahoo! Bing network or even Facebook.
    • [1] reply
    • Agree with JR, certainly easier search engines than google.Bingads, facebook,youtube, 7search. to name a few
      There are lots of them and much easier to use when it comes to creating your ads and cost per click will be a lots less than GA.
      yes google certainly is the biggest, learn where it costs you less first.
      Just my humble opinion.

      Cheers
      Graeme
  • Start with Bing Ads. They have much more cheaper clicks & the quality is equal or maybe even better than Adwords.

    For learning, you can sign up to PPC Coach or grab Perry Marshall PPC Adwords EBook.
    • [1] reply
    • Terrible advice. Nothing could be further from the truth.
  • You want to learn PPC. Rule #1: Always select EXACT MATCH, choose your targeted devices, and set a daily budget cap!
  • Ben Pate has a great adwords course - I think its about $200 but after you did the whole thing (about 4 weeks work) you will be an adwords master

    here is the link: http://www.ppcexpertsacademy.com/
  • Thanks for all the advice and pointers. I will looking into them all.

    I signed up with Bing AdCenter just to get a feel with the cheaper clicks, but there seems to be a bug in their software not recognising my credit card (says i haven't attached one to the account even tho I have). I'll give it a few days and see if it fixes itself.
  • For learning PPC practically, you must be spending money into it. The thing is spend money with one product, if you get success then go ahead with it..


    So the thing is you have to test first, what works and what doesn't work.
  • Why you want to learn ppc when you can learn seo and get free targeted traffic. and ppc is short term while seo can be long term if done right! c'mon!
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    I want to learn PPC next.

    Hi. PPC is something I haven't really dabbled with too much. I think it is a weak spot in my IM skills. I've been putting it off over the years because there's always the danger that it could be a very expensive learning curve, however I don't think I really want to put it off any more. Being able to efficiently tap into a reliable traffic source is just too important for me to ignore anymore.