Does Updating Content Really Help Rankings?

17 replies
  • SEO
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Sorry for this simple question.

But many think this..

I was never sure if it was true.

What are your thoughts?
#content #rankings #updating
  • Profile picture of the author azguru
    Yes, I believe that updating your content is an important piece of the puzzle. It shows Google that your site is alive and well.

    Keep in mind you still need good on-site and off-site SEO.
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  • Profile picture of the author livemusic
    What is offsite seo?
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    Bill

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    • Profile picture of the author burton4550
      Originally Posted by livemusic View Post

      What is offsite seo?
      Backlinks from high PR sites relevant to your niche and then some social interaction, Facebook, Google + , Social bookmarks ect...
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    • Profile picture of the author azguru
      Originally Posted by livemusic View Post

      What is offsite seo?
      I noticed you have another thread about how to buy links. Essentially, that is off-site SEO: linkbuilding, social signal management, and reputation management.

      I suggest doing a lot of research on post-penguin SEO, because it is easy to do more harm than good if you do not know what you are doing.
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      • Profile picture of the author livemusic
        Originally Posted by azguru View Post

        ...I suggest doing a lot of research on post-penguin SEO, because it is easy to do more harm than good if you do not know what you are doing.
        And where does one find info that he knows is right? SEO has got to be the most controversial thing I have ever seen in my life. I'd sure like to know who to follow, how to really do it right.
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        Bill

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        • Profile picture of the author azguru
          Originally Posted by livemusic View Post

          And where does one find info that he knows is right? SEO has got to be the most controversial thing I have ever seen in my life. I'd sure like to know who to follow, how to really do it right.
          There is not a "one-size-fits-all" package for SEO, or else it would be too easy. There are some basic rules you will want to follow, but these are just a starting point. Read case studies and articles from respected names in the business, and try to pick up on the trends they are all talking about. Also, analyze the backlink profiles of other top sites in your niche and see how they are creating their success.

          From there, create your own effective SEO plan and begin testing. SEO is all about testing and seeing what works. Once you find a plan that works, you can begin to scale your efforts.
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          • Profile picture of the author Enfusia
            I know this is going to fly in some faces but to answer the OP's Q;

            You don't really need to worry all that much about SEO if you have rocking content. So yes, adding content with the new rules is the new SEO (basically).

            Original quality content is what the SERP's are attempting to display correct?
            Answer: of course.
            So, why in the heck does everyone keep doing everything they can to get around that fact?

            I have a site about dog food that makes money. You can literally choose any niche you want and make money at it.

            Contrary to popular belief you don't get to much out of SEO anymore. Writing for the Engines is not productive anymore. Write for people instead and watch what happens.

            The new way is slower but lasts forever.

            Patrick
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            • Profile picture of the author yukon
              Banned
              Originally Posted by Enfusia View Post

              I know this is going to fly in some faces but to answer the OP's Q;

              You don't really need to worry all that much about SEO if you have rocking content. So yes, adding content with the new rules is the new SEO (basically).

              Original quality content is what the SERP's are attempting to display correct?
              Answer: of course.
              So, why in the heck does everyone keep doing everything they can to get around that fact?

              I have a site about dog food that makes money. You can literally choose any niche you want and make money at it.

              Contrary to popular belief you don't get to much out of SEO anymore. Writing for the Engines is not productive anymore. Write for people instead and watch what happens.

              The new way is slower but lasts forever.

              Patrick
              I don't agree with that.

              Having awesome content is defiantly great for traffic but not optimizing pages for SEO isn't an option, especially on-page SEO, it's free & easy (that's what s/he said?).

              Things like Google Sitelinks, SERP description jump-links, ranked thumbnail images in text search, video thumbnail images ranked in text search, page authority, etc... aren't a good idea to leave to chance, odds are those things will never happen without trying to optimize pages.
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  • Profile picture of the author smodha
    There are plenty of sites with great content but zero traffic (and ultimately zero sales). In my opinion, on-page optimization and the right backlinks can never be eclipsed.
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  • Profile picture of the author calumson
    Yup without doubt adding quality content to a site will help with SEO, but you also have to still push it out using FB, Twitter, G+ etc etc...and get links this is the way to go for sure.
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    Calum Nairn,
    Account Manager at mobiletization.com

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  • Profile picture of the author Kevin Maguire
    People get a bit confused with the term "Updating Content".
    The term really means "Up To Date Content"
    It does not mean you need to churn out 5 new pages of site content per week.

    If all there is to say or explain about a product or subject fits into a 10 page website. Then fine, that's all you need to do.
    If a sites subject matter is within an evolving or constantly changing market. Then adding content to keep your site "Up To Date" would be a good thing to do.

    But not for any Search Engine love. That's for your visitors love.
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  • Profile picture of the author Daones
    In my experience I have found updating old content does help, in regards to sites that have static content like companies etc... Just adding a little bit of content or rewording can help.

    For blogs it is even more important since generally blogs revolve around content.
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  • Profile picture of the author Jac0b
    Regular content update is a must ! If you care about SEO (that i think is reasonable) start from downloading SEO plugin for your site, thus you will keep up with basic SEO requirements at least
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  • Profile picture of the author january14n
    I think it helps as Google find your website/blog to be active whenever you create updates.
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  • Profile picture of the author Backlinko
    Adding new content is one of the LEAST important ranking signals (if it's even one at all).

    Think about it: why would Google care that you post 5x/week?

    I know that Ezine Farticles posts 100+ articles per day...but that's not giving them any Google love.

    Same story with autoblogs.

    Google understands that there are THOUSANDS of results out there for every query.

    And that quality reigns supreme. If you post great stuff -- and know how to turn it into links -- Google will reward you.

    But that's not possible if you adhere to a fascist blog posting schedule.
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