12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

I Wonder What Authority Means...

by RandySwanston
10 replies
  • SEO
    • |
I asked many people about the latest seo strategies post penguin and panda, I hear a lot of people speak about authority links, I really wonder what that means, does it mean getting backlinks via guest post (is that an authority?)? Can anyone enlighten me with an example? Will every niche have an authority site? Is it really possible to find an authority site and ask the owner to provide a link back?

I know many people have this thought in their minds...
#authority #means
  • Profile picture of the author yukon
    Banned
    Originally Posted by RandySwanston View Post

    I asked many people about the latest seo strategies post penguin and panda, I hear a lot of people speak about authority links, I really wonder what that means, does it mean getting backlinks via guest post (is that an authority?)? Can anyone enlighten me with an example? Will every niche have an authority site? Is it really possible to find an authority site and ask the owner to provide a link back?

    I know many people have this thought in their minds...
    These are authority links (relevancy + high PR + direct traffic).

    Easy way to build links

    Note the thread above won't help you unless you already have decent niche content on your own site/s.
    {{ DiscussionBoard.errors[8193705].message }}
    • Profile picture of the author RandySwanston
      Originally Posted by yukon View Post

      These are authority links (relevancy + high PR + direct traffic).

      Easy way to build links

      Note the thread above won't help you unless you already have decent niche content on your own site/s.
      Thanks for the tip.

      Will the owner of the webmaster agree to give a link back? Won't it be a link farm kind of thing since that particular page contains only OB links? (just curious)
      Signature
      The Big Buzz Blog
      {{ DiscussionBoard.errors[8193719].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by RandySwanston View Post

        Will the owner of the webmaster agree to give a link back?
        That's up to you to find out on your own. If you don't ask for a link, odds are you won't get a link. Each webmaster is different when asking for links. If they say No, so what, move on to one of the other thousands of same type links.




        Originally Posted by RandySwanston View Post

        Won't it be a link farm kind of thing since that particular page contains only OB links?
        I've never had a problem with reciprocal links, I even link my same niche sites to each other, why wouldn't I, the sites are all in the same niche.

        I also get direct traffic from these types of links, so there's no way I'm turning these links down.
        {{ DiscussionBoard.errors[8193795].message }}
    • Profile picture of the author Kevin Maguire
      Originally Posted by yukon View Post

      These are authority links (relevancy + high PR + direct traffic).

      Easy way to build links

      Note the thread above won't help you unless you already have decent niche content on your own site/s.
      lolz. As soon as I read the OP, I thought "Yukon will answer this better than me, best leave it"

      Hey Randy
      Finding auth sites in a given niche is quiet easy. Use the google search and have a look at page 1 SERPs for all of your targeted keywords. You will usually see a very clear pattern of certain sites, that pretty much rank highly for everything without having any sort of external inbound linking to the page.

      Example say the Health market. You are bound to see a lot of pages from sites like WebMD and Mayoclinic dominate a lot of these SERPs.
      Sure enough these sites are not likely to give you guest posting or links very easily, but you get the idea.

      As Yukon said, You really need to have your own site looking in tiptop condition before approaching sites for links/posts. But if your site is not quite there yet you could,

      Scrape the SERPs listing of X keyword from pages 3-7. And start by approaching those sites first. These guys are probably not making any money in that niche and would be more open to ways to improve their own site with free content. As your site becomes an authority in itself, you can then move up to page 1-2 sites and onwards.

      There would generally be an auth site in every niche, but its not a rule. Alot of SERPs are still made up of garbage. But from the garbage Google still has to choose a winner. But that winner doesn't really need to be some PR9 site with 12 million index pages. It just needs to be the boss of its only little place in the world to be the auth site in that niche.
      {{ DiscussionBoard.errors[8193739].message }}
      • Profile picture of the author RandySwanston
        Originally Posted by Kevin Maguire View Post

        lolz. As soon as I read the OP, I thought "Yukon will answer this better than me, best leave it"

        Hey Randy
        Finding auth sites in a given niche is quiet easy. Use the google search and have a look at page 1 SERPs for all of your targeted keywords. You will usually see a very clear pattern of certain sites, that pretty much rank highly for everything without having any sort of external inbound linking to the page.

        Example say the Health market. You are bound to see a lot of pages from sites like WebMD and Mayoclinic dominate a lot of these SERPs.
        Sure enough these sites are not likely to give you guest posting or links very easily, but you get the idea.

        As Yukon said, You really need to have your own site looking in tiptop condition before approaching sites for links/posts. But if your site is not quite there yet you could,

        Scrape the SERPs listing of X keyword from pages 3-7. And start by approaching those sites first. These guys are probably not making any money in that niche and would be more open to ways to improve their own site with free content. As your site becomes an authority in itself, you can then move up to page 1-2 sites and onwards.
        This was like "a piece of cake" advice... :-) Thank you.

        Originally Posted by Kevin Maguire View Post

        Alot of SERPs are still made up of garbage. But from the garbage Google still has to choose a winner. But that winner doesn't really need to be some PR9 site with 12 million index pages. It just needs to be the boss of its only little place in the world to be the auth site in that niche.
        And I love this statement of yours... (winners from garbage lolzz)
        Signature
        The Big Buzz Blog
        {{ DiscussionBoard.errors[8193746].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by Kevin Maguire View Post

        These guys are probably not making any money in that niche and would be more open to ways to improve their own site with free content.
        I was thinking about that last night. I deal with downloads, so I might make a new bundle of downloads & offer that in exchange for a link, that would defiantly sweeten the deal for the other webmaster, they get something they can personally use for free.
        {{ DiscussionBoard.errors[8193815].message }}
        • Profile picture of the author Kevin Maguire
          Originally Posted by yukon View Post

          I was thinking about that last night. I deal with downloads, so I might make a new bundle of downloads & offer that in exchange for a link, that would defiantly sweeten the deal for the other webmaster, they get something they can personally use for free.
          Good stuff. I was thinking to get links from the even bigger sites by outreaching with messages like,

          {{ DiscussionBoard.errors[8193870].message }}
  • Profile picture of the author Icematikx
    I don't think anybody can distinguish what the actual meaning of "authority" is. Typically speaking, authority refers to a site that presents a real user experience, and has established a brand and a following.

    Simple Adsense sites which serve no purpose other than to earn money are not authorities. They typically won't offer a great user experience, and they won't build a following.

    In short, I guess I would refer to an authority as a site which has NO CHANCE of getting penalized in the future. If you can look at a site, and say, "Wow, this site's great and presents a great user experience", then it's up to to your judgement.
    Signature

    Just got back from a #BrightonSEO. I was given room 404 in the hotel I stayed at. Couldn’t find it anywhere!

    {{ DiscussionBoard.errors[8193714].message }}
  • Profile picture of the author sj2010
    Interesting thread guys.

    I too am looking into this and have a related questions below.

    I have created a website it is very throughly and hopefully appealing and very informative for my niche. I have not created a blog on the site is that important at all? Will it help? Instead what I have been doing is getting articles written about my niche and posting them on articles sites like ezine. Is this going to be effective? Should I add them to my site instead?
    Can I use the same articles to then guess post on authority sites or do that have to be different. The keywords are very competitive. Any help that you can provide will be greatly appreciated. Your more than welcome to look at my site if that helps.

    Many Thanks
    {{ DiscussionBoard.errors[8193801].message }}
  • Profile picture of the author Dragone
    Here is your answer: https://my.copyblogger.com/basic/author-rank-ebook/

    A 50 page ebook on what authority is and how to build it. Recommend reading it.
    {{ DiscussionBoard.errors[8193846].message }}

Trending Topics