Relation between Time of the day and conversion rate?

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I set my campaigns to run 24/7, and like today when i just looked at the numbers jump in the wee hours of the night, it seems to me that clicks at extremely late nights (when people are supposed to be sleeping) have horridly low conversion rates. Do you guys notice this? Or isit just some random fluctuations? Also, should I schedule the ad displays at non-late hours?
#search engine optimization #conversion #day #rate #relation #time
  • You might be getting orders from Europe at that time of day. That is the case with me.
  • I've geotargeted to US only, so all traffic comes from the US
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    Relation between Time of the day and conversion rate?

    I set my campaigns to run 24/7, and like today when i just looked at the numbers jump in the wee hours of the night, it seems to me that clicks at extremely late nights (when people are supposed to be sleeping) have horridly low conversion rates. Do you guys notice this? Or isit just some random fluctuations? Also, should I schedule the ad displays at non-late hours?