I'm sure you've noticed this phenomenon by now: No matter how many times these internet marketing gurus try and spin their stuff, it's almost always the freakin same! The core SEO techniques have been the same for a while and will continue to remain the same for some time to come. I am no internet marketing guru... My expertise lies in fitness, yet I have managed to make a living online and I'm going to show you how to do the same.
Truth be told, I haven't come across new and relevant information about SEO, & traffic generation in quite some time... So why should you continue reading this article?
Because one, it will be a wakeup call and two, no online business model is immune to the laws IMO. An online business, just like an offline business takes WORK, but hopefully I can help you make sure that the effort you put in pays off.
Web Traffic Cannot Be Created Out Of Nothing Nor Destroyed... It Must Be Leveraged In One Form Or Another.
Does this law sound familiar? It is based around the law of conservation of energy, and guess what? Juicy traffic to your website follows the same law. Once you really understand this, the actions you take will change and the results you start to attain will become more tangible.
First let's start with the understanding of traffic. What is it? Traffic is the amount of visitors you get, and each visitor is a REAL PERSON. Five million bots visiting your website every month will only make your Google analytics home page look good, but won't result in sales. So in short, realize that you cannot CREATE a mass number of humans, send them to your website and make them buy ****. This would be creating traffic.
What you need to do is GO WHERE TRAFFIC ALREADY EXISTS... Then attract & leverage it. When you pay Google for Adwords and when visitors come to your site, you aren't really paying for traffic, you are paying Google to allow you to leverage the people that use it's service. When a JV partner blasts out your offer to 50k subscribers and your website gets a spike of 15k people that month, you didn't CREATE traffic, you leveraged an email list where traffic already exists.
So how can you use this law practically? Well from now on, you need to stop wasting your time with websites and article directories that have no traffic. You need to go where the demand exists... Then use VALUABLE content and CLEVER copy to attract and leverage the traffic to come to your website and buy stuff. Simple.
Here are a list of websites that get quite a bit of traffic, which you can leverage. Either for FREE or for a bit of cash. There are more, obviously, but these should help you get started.
Twitter.com (you need followers, so make sure you follow those that follow back)
Facebook.com (create fan-pages!)
Social Bookmarking & News sites (digg.com, mixx.com, technorati.com... Etc)
Article Directories (ezinearticles.com, goarticles.com, articlealley.com)
Page creation sites (hubpages, squidoo, wetpaint etc.)
Commenting On High Traffic Blogs
Warrior Forum (Or other popular forums in your niche)
Prweb.com (Press releases are picked up by news sites such as CNN!)
Keep reading to learn how you can efficiently leverage these sites. Just showing up where traffic exists is only a piece of the puzzle.
Traffic = Money
This law relies on the understanding of law #1. Just as traffic cannot be created out of nothing, neither can money (not by you anyways). Money circulates in the economy and is constantly being transferred from one place to another. The only way to create money is if you are the government and control the machines that print out those bills. Even then, more than 90% of the world's money is not available in tangible form. It's all electronic.
So yet again, you need to go where the money exists and then ATTRACT it using valuable content and smart marketing. Let's say you have a shoe making blog... Which company would you contact to promote the advertising banner space on it: Nike or the dollar store down your house that sells slippers? Extreme example? Yes. Does it get the point across? Absolutely.
Go where the money is, and you are more likely to obtain it. If you have a solid product, get in contact with people who want it and have the money for it. You can start appealing to a smaller niche later, when your bills are paid, you are out of debt and you can afford to take a gamble.
In the end, the only small difference between money and traffic is that money can be destroyed. You can take a dollar bill and wipe your bum with it, or burn it. Your call.
Traffic Is Attracted To Value, Therefore Content Is King & Links Are The Queen.
Just by showing up to a place where traffic exists does NOT mean that you will instantly be able to leverage it, or direct it to your site... Which means sales are NOT guaranteed. So how do you guarantee the sale?
Simple, you provide a massive amount of value through your product or service, then you promote it. Now, I cannot help you make a quality product because I don't know what your niche is. If you want to see an example of a quality product in the fitness niche then I have you covered because I wrote an eBook about this topic and it's my life's work. Not only that, I meticulously made sure it meets the highest quality standards and tested the information in it time and time again. This means my clients see RESULTS... And FAST!
On top of this I run a blog which compliments my book, and I make sure that every post offers enough value to rock your socks off. Visit Fit Jerk's Flawless Fitness Blog.
So let's talk about what I CAN help you with... Promotion. After you create your high quality product and showing up where traffic exists, how do you make sure people know about it? It's called keyword relevance and link juice! You need to make sure that you have as many one-way links pointing to your product page with an anchor text that has your chosen keyword in it. You also need to make sure your keyword or phrase is something that is being searched often... This means people are typing it into Google. Which again means... Going where the traffic exists. You can use Google's keyword tool to perform such a task.
On top of this, you need to make sure that your keyword is listed in your title once, in your URL once, and mentioned once or twice in the content of your webpage. NO MORE! There is a difference between keyword STUFFING and keyword RELEVANCE. It should only show up where it needs to. Point Blank Period.
If your website has multiple pages, then you should make sure you have anchor links that are pointing to the relevant page. For example, on your home page you can have a sentence that says: "If you wish to reach me, be sure to visit my contact page". The word "contact" will be an anchor text link to: yourwebsite.com/contactme.html. Or something similar.
On the flipside, in your contact page, you can have a sentence that says: "after you contact me, be sure to visit my shoe making blog". The phrase "shoe making blog" will the be anchor text to... you guessed it, your blog homepage!
Don't over-do this. In fact, to prevent you from over-doing SEO techniques, you need to understand the next law.
Understand The Search Engine, But Think Like A Free Man
A lot of marketing gurus say: "you must think like a search engine", or "you need to learn how the search engine's brain works"... BULLSH*T! The search engine is trying to think like YOU, so why would you downgrade yourself?
The search engine's job is simple. Find what the prospect is looking for as quickly as possible. This means that all those fancy algorithms that are in place are meant to IMMITATE what a HUMAN would find relevant.
Think about it. If there were only, say... 20 webpages popping up every day on the web, and Google was still the dominant search engine, it would use a team of 100 employees who would judge the relevance of the sites. This means quality websites would be hand picked from the spam websites. In fact, the spam sites would be Google slapped (be dropped in rankings).
But, this isn't the case. There are MILLIONS of websites popping up daily, and there is no way that any company has the man power to sort through the good and the bad. So there were mathematical algorithms created to SIMULATE how an human would think, and in THIS day and age, the top search engine's (Google) ability to find relevant information is pretty damn good. In fact, fighting with Google, and trying to find little holes in its search function is not only difficult, it's down right idiotic. Why would you risk being slapped by a search engine that gets 60% of the web's traffic?
Since you cannot create traffic, this is one gamble that is not worth taking. In fact, in the time that Black Hat marketers spend finding holes and making small amounts of cash here and there... YOU could have come up with SOLID content that Google (or another search engine) likes, and be given serious preference, resulting in a CONSTANT stream of traffic for LIFE. And we all know that traffic = money. So what will it be? A quick buck... Then on to spending time trying to find another exploit which will be patched in a few weeks, or creating quality content that will serve you and your wallet forever... Hmm.
Now, although these laws will serve you well in the short AND long term, exceptions DO exist. Traffic cannot be created... This applies to 99.99% of the business owners on this earth. But there are those websites such as google.com, apple.com, microsoft.com, cnn.com, bbc.com that can pretty much "create" traffic.
What this means is that their brand power is strong enough to attract traffic without leveraging it from somewhere else. When someone wants to go to the apple website, they don't go into Google and type in "apple home page". Instead they go right to the browser and type in "apple.com". Or they have it bookmarked. There is no middle man.. And truth be told, THIS is what you should eventually strive for.
So I want you to keep these small anomalies in mind. They exist, but are basically irrelevant.
In the end, I'm not trying to BOUND you by these laws, instead, I'm trying to really FREE you by making you think properly and more efficiently. Now, if you're a beginner, where do you go from here? You got the mindset right, but where do you go to find more high traffic sites? What are the watering holes where the traffic around your niche congregate by the thousands? What are other ways in which search engines are trying to be more relevant to humans? Which company in your niche has the most money and is willing to pay you for your product or service?
Well, you can find most of the answeres to those questions on this FORUM. Use the search function and you're on your way.
But, if you want everything in one spot, I will be answering these questions and technicalities in an up and coming report, which I am going to make sure is a FRESH, INTERESTING and USEFUL read. To know the instant it comes out, check out my SEO page.
(People have asked me if they will have to pay or if it will be FREE. Right now I'm not sure, but I WILL be giving out review copies, so make sure you're on the list. This way you'll be the first to know)
In the mean time, I suggest you take your new found knowledge and apply it by doing some researching of your own, while creating quality content. As Gary Vaynerchuk, host of Winelibrary.tv once said: "If you're pumping out good ****, people will follow!"
And I couldn't agree more. As for me, its time to get back to my CORE passion... fitness, although I now consider SEO and IM my hobbies. Here's to being successful and acquiring this stuff we call "money"... Good luck!
- Fit Jerk