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Can some one explain this? (PPC)

by FreeMeal
2 replies
  • SEO
    • |
Experimenting with PPC on Adwords. I've done three or four days at a £4 per day limit, with a keywords highest bid of 10p (using hundreds of keywords). My average keyword cost worked out at 8p per click. Each day I got approx 60 hits from the campaign. Yesterday, I reduced my daily limit to £3, and reduced my highest bids to 8p. Now I get approx 90 hits per day, and average is 7p per click.

So i've basically reduced my costs, and I'm getting more hits/better results. I'm not entirely sure why this is happening. Do you think by reducing my highest bid per keyword, I have effectively knocked myself out the game for some of the more expensive keywords, freeing up that cash to spend across the lower priced words?

I'm trying to learn PPC so it's all a little confusing at the moment. Any help appreciated.
#explain #ppc
  • Profile picture of the author gracyluther
    PPC is an Internet Marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
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  • Profile picture of the author jemyband
    Banned
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    • Profile picture of the author SuccessleyJim
      OP - You may be noticing a common yet confusing phenomenon....

      If you bid high for the top spots, you become prone to falling foul of 'Happy Clickers'. Essentially - people clicking on the top spots for the hell of it and then bouncing on and off the search results and various sites.

      While bidding lower may place you further down Google's results, you'll knock out these tire-clicking 'Happy Clickers' and only attract well-qualified prospects that are doing hard research. These people often convert more frequently and can become some of your most profitable customers.

      Of course, it goes completely against the PPC grain, but is a well-document situation.

      Good luck! Keep gaining practical experience and you'll do just fine.

      Jim.
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