25 replies
  • SEO
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I know its sounds very weird - but if i change the date of the post from april to june my website jump in serp about 50-60 positions.
For eg if my post have written in 12 april and it is ranked #77 and i change the date post to 15 june in about 24 hours the post will rank to #20.

How is this possible?
  • Profile picture of the author adystanley
    But what`s the procedure in this? Why increase in SERP?
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  • Profile picture of the author TheAdsenseGuy
    Clear your browser cookies and search again.
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    • Profile picture of the author adystanley
      Originally Posted by TheAdsenseGuy View Post

      Clear your browser cookies and search again.
      Its not browser. I tried from 5 different proxies. And traffic for my website increased alot.
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  • Profile picture of the author adystanley
    You dont understand me guys, you say same thing.
    I`m waiting for professional advices why it`s happening this.
    Please read first post and understand it. It`s after 24 hours changes, not immediately.
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  • Profile picture of the author Backlinko
    Here's your answer: Query Deserves Freshness - Whiteboard Friday - Moz

    But I wouldn't mess around with that too much...it's playing with fire.
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  • Profile picture of the author adystanley
    Why i`m playing with fire?
    I have a very good and strong link profile and quality content on my website. If i change the date of posts to a newer one i see rise in SERPs, why this can affect my website?
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    • Profile picture of the author Backlinko
      Originally Posted by adystanley View Post

      Why i`m playing with fire?
      I have a very good and strong link profile and quality content on my website. If i change the date of posts to a newer one i see rise in SERPs, why this can affect my website?
      Because you're just changing the date to manipulate the SERPs without actually publishing new content.

      It's obviously your decision, but I wouldn't mess around with that too much.
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      • Profile picture of the author adystanley
        Originally Posted by Backlinko View Post

        Because you're just changing the date to manipulate the SERPs without actually publishing new content.

        It's obviously your decision, but I wouldn't mess around with that too much.
        So you think i can change the date but also to add some extra rows to the post i will change the date?
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  • Profile picture of the author adystanley
    You think that writing new posts for same subject will be a better idea?
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  • Profile picture of the author yukon
    Banned
    Here's an old post I made about the on-page date, I use it everyday on evergreen content.

    [source]
    I'll tell you an easier way to take advantage of dates for making evergreen content look like it's new content in the SERPs.

    First remove the default dates from your Wordpress template files in your theme. Next add php/date code in your sitewide header.php or footer.php WP theme template file. Or you can add the php code anyplace on the page you want, assumes you know how to edit your theme templates.

    Here's the date code: Display Current Date - PHP HTML Current Date

    That php/date code will display todays date, so it looks like the evergreen content/pages are constantly being updated & Google does look at that date which is easily proven by doing a site: search of your domain in Google SERPs, then changing the date/range of the search results to only show the last day/week/month search results of the site: search.

    What you'll see is all the pages/dates Google has reindexed in that time frame (day/week/month), so Google thinks those pages are being updated.
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    • Profile picture of the author adystanley
      Originally Posted by yukon View Post

      Here's an old post I made about the on-page date, I use it everyday on evergreen content.

      [source]
      Do you know how to delete the date on my actual theme? And where to insert that code in header.php?
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  • Profile picture of the author adystanley
    I`m waiting for your reply on PM yukon. Thanks!
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  • Profile picture of the author Slin
    Wow, this is pretty cool, thanks Yukon, sweet advise!
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  • Profile picture of the author livemusic
    So, you're saying that if your page displays the current date, it will provide better SERP than if you don't have it show current date? Seems odd they would let us do this trick to improve our SERP.

    What about using javascript, anything wrong with that? Seems easier to just insert some code. Found this:

    Code:
    <script language="javascript"> 
     <!-- 
     today = new Date(); 
     document.write("<BR>The time now is: ", today.getHours(),":",today.getMinutes()); 
     document.write("<BR>The date is: ", today.getDate(),"/",today.getMonth()+1,"/",today.getYear()); 
     //--> 
     </script>
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    • Profile picture of the author adystanley
      Originally Posted by livemusic View Post

      So, you're saying that if your page displays the current date, it will provide better SERP than if you don't have it show current date? Seems odd they would let us do this trick to improve our SERP.

      What about using javascript, anything wrong with that? Seems easier to just insert some code. Found this:

      Code:
      <script language="javascript"> 
       <!-- 
       today = new Date(); 
       document.write("<BR>The time now is: ", today.getHours(),":",today.getMinutes()); 
       document.write("<BR>The date is: ", today.getDate(),"/",today.getMonth()+1,"/",today.getYear()); 
       //--> 
       </script>
      Google can read it?

      I used this function to remove displaying the date of posts: (put in functions.php)


      function jl_remove_post_dates() {
      add_filter('the_date', '__return_false');
      add_filter('the_time', '__return_false');
      add_filter('the_modified_date', '__return_false');
      add_filter('get_the_date', '__return_false');
      add_filter('get_the_time', '__return_false');
      add_filter('get_the_modified_date', '__return_false');
      } add_action('loop_start', 'jl_remove_post_dates');

      Slin please tell me where to insert in footer.php the code Yukon gave here.
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  • Profile picture of the author adystanley
    Yukon, we can have an answer from you?
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  • Profile picture of the author yukon
    Banned
    I don't add any new functions related to the date, all I do is edit each of the theme template files & remove the original theme/template date/code.
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  • Profile picture of the author adystanley
    And where to insert in footer.php or header.php this code:

    <? print(Date("l F d, Y")); ?>

    And after insertion and 24-48 hours of Google Crawl, the post in SERP should appear like that:

    http://img69.imageshack.us/img69/6118/tyg2.png

    Instead of 18 June to appear current date?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by adystanley View Post

      And where to insert in footer.php or header.php this code:

      <? print(Date("l F d, Y")); ?>

      And after insertion and 24-48 hours of Google Crawl, the post in SERP should appear like that:

      http://img69.imageshack.us/img69/6118/tyg2.png

      Instead of 18 June to appear current date?
      You put the code wherever you want it to be displayed on the live web page. You need to know at least basic HTML & also don't paste the code inside other php code or you'll mess up the existing code.

      Your best bet for testing is to paste the date/php code one line above the </body> HTML tag (in your WP footer.php theme template file). Other than that, If you don't know basic HTML, I guess you'll have to hire someone that does.
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      • Profile picture of the author AlphaWarrior
        Yukon, in an earlier thread, I thought that you simply renewed or updated a page/post in wordpress so that it looked new to G.

        Do you think that simply putting a date code showing today's date will work or do you actually need to update a page even if you do not add/change content?

        Also, I do not use wordpress. Can G tell when I update a page without my putting a date or date code on the page?

        Thanks.
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        • Profile picture of the author yukon
          Banned
          Originally Posted by AlphaWarrior View Post

          Yukon, in an earlier thread, I thought that you simply renewed or updated a page/post in wordpress so that it looked new to G.

          Do you think that simply putting a date code showing today's date will work or do you actually need to update a page even if you do not add/change content?
          I still update content when optimizing for different/similar keywords, that's all manual, the date php code is automatic, so I still get the page looking like it's newer content for all pages, even pages I'll never touch again.

          You need to be careful with pages already ranked, changing something simple like a page title on a ranked page can move the page in the SERPs.

          I've changed internal page titles before for ranked pages, ranked the page for a similar niche keyword, then went back to the old page title/keyword, the page dropped right back into the original ranked position for the original keyword. That tells me either Google keeps track of that old ranked search position per page/URL, or they're very slow (weeks) about syncing all their servers.



          Originally Posted by AlphaWarrior View Post

          Also, I do not use wordpress. Can G tell when I update a page without my putting a date or date code on the page?
          I know they look at dates on a page. My guess is, If Google doesn't find a date on the page, their only other option is to date that page when it's first indexed.
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  • Profile picture of the author HumbleGuy
    That's a neat notice. Yes, it happens. But Google is smarter to know if it's an actual change or a fake ones. Better not to delve into it and mess up with panda/penguin hits. Wish you best of luck!
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  • Profile picture of the author yukon
    Banned
    Another tip for Wordpress blogs.

    If you remove the default Wordpress version number that shows in the live web page HTML source code, Google will stop sending you messages in GWT (Google Webmaster Tools) telling you your blog/CMS is outdated. I found that out when I got tired of seeing messages in GWT telling me to update Wordpress, I've never had another WMT message like that after removing the WP version number from my HTML source code.
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  • Profile picture of the author TLondon
    Stop ******* with Google.
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    • Profile picture of the author smodha
      Originally Posted by TLondon View Post

      Stop ******* with Google.
      Matt, is that you?
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