If your site is ranking for a term...

7 replies
  • SEO
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If your site is ranking for a term that you weren't targeting and you decided to make a page for it, would the SERP ranking eventually transfer to that page like a 301 redirect does, or would google not make the connection? Note, I am not redirecting, it is additional content with on-page SEO more suited for the other term and I'm not referring to page rank.

Thanks.
#ranking #site #term
  • Profile picture of the author paulgl
    I can't follow you after the 20 words...

    Using that, here's what I do. Establish a site,
    then query google as to what it thinks your site's keywords/phrases
    are. Then yes, tweak many pages for that.

    And, tweak the CRAP out of it for words and phrases that people
    are actually searching for when getting to your site via google search.

    After 20 or so words, your post makes no sense. If you are ranking for
    keywords, and you emphasize those keywords, that's only
    reiterating serps, not changing them. Or perhaps you mean it's
    going to mess up with your intended keywords. Well, intended
    keywords is something that people should look into changing if
    there is success elsewhere.

    In fact, that was the first advice given to me here on the WF:
    Change your keywords. BUT...change them wisely.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author aygabtu
      As an example,. lets say you had a site/page that ranked for McDonald's French Fries, but it started ranking well for Burger King Onion Rings also. Silly example, but hopefully you get the idea.

      Would making new content for Burger King Onion rings on a different page have google take your current SERP position for Burger King Onion rings to the new page that is focused on that keyword, or will it not get any benefit and lose its SERP position on the original page without benefiting the new page?

      Better?
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      Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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      • Profile picture of the author praveen1
        Originally Posted by aygabtu View Post

        As an example,. lets say you had a site/page that ranked for McDonald's French Fries, but it started ranking well for Burger King Onion Rings also. Silly example, but hopefully you get the idea.

        Would making new content for Burger King Onion rings on a different page have google take your current SERP position for Burger King Onion rings to the new page that is focused on that keyword, or will it not get any benefit and lose its SERP position on the original page without benefiting the new page?

        Better?
        See it depends upon your On page and Google tendency to see your new page.. As you see that you are not targeting for Burger King but then still you are getting rank for it.

        So, IMO if you are willing to add Burger King in your campaign then try to optimise that page which google is currently fetching rank for it, instead of going into new one. And remember that try to change something for keyword - McDonald's French Fries..as u are not getting rank so it might be that changing effectively can make google interested in this keyword also. After all SEO is all about invention and Science. U have to try.....

        Thanks
        Praveen Sharma
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        • Profile picture of the author aygabtu
          Originally Posted by praveen1 View Post

          See it depends upon your On page and Google tendency to see your new page.. As you see that you are not targeting for Burger King but then still you are getting rank for it.

          So, IMO if you are willing to add Burger King in your campaign then try to optimise that page which google is currently fetching rank for it, instead of going into new one. And remember that try to change something for keyword - McDonald's French Fries..as u are not getting rank so it might be that changing effectively can make google interested in this keyword also. After all SEO is all about invention and Science. U have to try.....

          Thanks
          Praveen Sharma
          The problem with going forward using the same page is they aren't really for the same thing, they just share some keywords but it is getting picked up by google in the SERPs for both. Splitting it out into a different page makes sense from a user perspective, it also allows more targeted SEO and adwords campaigns. The problem is I don't want to lose the SERP position for those keywords just because I've introduced a new page specifically for them.

          I guess I may have to find out the hard way. Hopefully it isn't too painful.
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          • Profile picture of the author Mike Vick
            One thing I would do is this:

            1. Create the new page with onion ring related content.
            2. On the french fry page, create a link to the onion ring page like so:

            Also Read: Why Onion Rings are better than French Fries

            Not only do you send the traffic to the content they are truely interested in, you also help out your bounce rate.

            I experience the scenario you mention all the time.
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            • Profile picture of the author aygabtu
              Originally Posted by Mike Vick View Post

              One thing I would do is this:

              1. Create the new page with onion ring related content.
              2. On the french fry page, create a link to the onion ring page like so:

              Also Read: Why Onion Rings are better than French Fries

              Not only do you send the traffic to the content they are truely interested in, you also help out your bounce rate.

              I experience the scenario you mention all the time.
              That is what I setup yesterday and already see users moving between the two pages which adds to the sites ad impressions.

              I am monitoring the SERPs to see when and where the new page ranks and if the existing page drops as the other one rises. Hopefully it transfers the SERP position like a 301 redirect, or at least doesn't drop the SERP on the existing page. I should know something in a few days, with final results in a few weeks.
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              Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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        • Profile picture of the author m2bsolutions
          Originally Posted by praveen1 View Post

          See it depends upon your On page and Google tendency to see your new page.. As you see that you are not targeting for Burger King but then still you are getting rank for it.

          So, IMO if you are willing to add Burger King in your campaign then try to optimise that page which google is currently fetching rank for it, instead of going into new one. And remember that try to change something for keyword - McDonald's French Fries..as u are not getting rank so it might be that changing effectively can make google interested in this keyword also. After all SEO is all about invention and Science. U have to try.....

          Thanks
          Praveen Sharma
          Good info..thanks for this..
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