Facebook PPC - Testing multiple ads in same campaign = INSANELY high CPM??
- SEO |
Hey Warriors,
Ok so...
Over the past couple weeks I've been trying this strategy of using FB PPC to get fan likes to my page. It's in the "funny pictures" niche. My page: www.facebook.com/FishyFunnyFish
I'll tell you exactly step by step what I did and tell me where I went wrong please.
1. I bought 1000 Fb likes to make my page look legit at the beginning
2. I posted a bunch of funny pictures on my page's wall so that before I started my PPC campaign, there's stuff for people to like
3. I initially started with one ad ONLY (getting my feet wet) and a daily budget of $10 per day
4. That ad was AMAZING for me. Got a CTR around 1%, Avg CPM of $0.32, 3864 Likes, Cost Per Like was $0.04 and spent $159.88 over the course of 15 days.
5. At around the 7 day mark, I realized I wanted to start testing different images to see if I can optimize my CTR.
6. Try to test around 5 different images with the EXACT same title, same ad text and optimized CPM (just like my original)...only changed the image
7. All the ads other than my original were approved, however, NONE of them got a SINGLE impression!
8. Then I tried doing it so each campaign had only 1 ad, and that was disastrous too because the CPM of the test ads were betwen 5-8 bucks! So i spent my daily budget within like 15 mins!!!
9. I even tried linking my ads to a static HTML tab on my fb page that promotes a CPA offer (https://www.facebook.com/FishyFunnyF...53284594738391) but the CPM went up by a lotttt!
10. For now, I bought another 4,000 page likes from Fiverr (but they're obviously fake and are temporary cuz Fb gets rid of them eventually)
I wanted to build up my fan pages are start promoting different CPA offers on there once they hit
My original ad kept going though but I was quickly realizing that it was burning out so I paused all the ads/campaigns after 15 days...cuz my test ads' CPMs were not lowering.
Why is it so hard to test different ad images in Facebook without having the CPMs skyrocket like crazy?
Please help, I've been trying to figure this out for an ENTIRE MONTH!
Mehdi
Ok so...
Over the past couple weeks I've been trying this strategy of using FB PPC to get fan likes to my page. It's in the "funny pictures" niche. My page: www.facebook.com/FishyFunnyFish
I'll tell you exactly step by step what I did and tell me where I went wrong please.
1. I bought 1000 Fb likes to make my page look legit at the beginning
2. I posted a bunch of funny pictures on my page's wall so that before I started my PPC campaign, there's stuff for people to like
3. I initially started with one ad ONLY (getting my feet wet) and a daily budget of $10 per day
4. That ad was AMAZING for me. Got a CTR around 1%, Avg CPM of $0.32, 3864 Likes, Cost Per Like was $0.04 and spent $159.88 over the course of 15 days.
5. At around the 7 day mark, I realized I wanted to start testing different images to see if I can optimize my CTR.
6. Try to test around 5 different images with the EXACT same title, same ad text and optimized CPM (just like my original)...only changed the image
7. All the ads other than my original were approved, however, NONE of them got a SINGLE impression!
8. Then I tried doing it so each campaign had only 1 ad, and that was disastrous too because the CPM of the test ads were betwen 5-8 bucks! So i spent my daily budget within like 15 mins!!!
9. I even tried linking my ads to a static HTML tab on my fb page that promotes a CPA offer (https://www.facebook.com/FishyFunnyF...53284594738391) but the CPM went up by a lotttt!
10. For now, I bought another 4,000 page likes from Fiverr (but they're obviously fake and are temporary cuz Fb gets rid of them eventually)
I wanted to build up my fan pages are start promoting different CPA offers on there once they hit
My original ad kept going though but I was quickly realizing that it was burning out so I paused all the ads/campaigns after 15 days...cuz my test ads' CPMs were not lowering.
Why is it so hard to test different ad images in Facebook without having the CPMs skyrocket like crazy?
Please help, I've been trying to figure this out for an ENTIRE MONTH!
Mehdi
If you were disappointed in your results today, lower your standards tomorrow.