Google: Guest Blogging For Links? You Better Nofollow Those Links.

by palms
33 replies
  • SEO
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Whoops...

Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building.
Here...
#blogging #google #guest #links #nofollow
  • Profile picture of the author PerformanceMan
    Originally Posted by palms View Post

    Whoops...



    Here...
    Nice find. I've been expecting this.

    If you don't 'nofollow' the links you can imagine the penalties will be severe.

    A assume this also means that 'fake blogs' should also be no-following the links too. Google really wants PR-bearing links off their graph.
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  • Profile picture of the author SEO Eddie
    How is Google going to tell the difference between an article you have written with a contextual link with the purpose of passing link juice and ranking your site, and an article linking to your site with a contextual link that was written without the purpose of ranking your site?

    It can't tell the difference. It would take a review by a real person to determine that, and even then, if it was done well enough it might not be obvious.
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    • Profile picture of the author PerformanceMan
      Originally Posted by EdwardJ View Post

      How is Google going to tell the difference between an article you have written with a contextual link with the purpose of passing link juice and ranking your site, and an article linking to your site with a contextual link that was written without the purpose of ranking your site?

      It can't tell the difference. It would take a review by a real person to determine that, and even then, if it was done well enough it might not be obvious.
      They can't tell. So, to be on the safe side, they penalize you anyways.
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      • Profile picture of the author MikeFriedman
        Originally Posted by PerformanceMan View Post

        They can't tell. So, to be on the safe side, they penalize you anyways.
        That's pretty silly. Basically what you are saying is they are going to penalize all contexual links.
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        • Profile picture of the author PerformanceMan
          Originally Posted by MikeFriedman View Post

          That's pretty silly. Basically what you are saying is they are going to penalize all contexual links.
          They're going to penalize all 'non earned, non-editorially given contextual links.'

          It's a matter of time. Every move the WebSpam team makes is to close another easily abused link spam tool.

          Anchor text heavy links in the middle of an article are pretty suspect, to say the least. Considering these are some of the last effective links out there, it would make complete sense to start up with this now.

          After this announcement the 'clean blogs' that are accepting guest posts will soon nofollow them. That will leave the 'dirty blogs' as the only ones setup to pass PR.

          Google is onto this tactic, so it's now living on borrowed time. This would also help them solve the Private Blog Network problem too. By their logic only bad blogs pass PR so they'll know who they are quick
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          • Profile picture of the author Mike Anthony
            Originally Posted by PerformanceMan View Post

            They're going to penalize all 'non earned, non-editorially given contextual links.It's a matter of time. Every move the WebSpam team makes is to close another easily abused link spam tool.......... By their logic only bad blogs pass PR so they'll know who they are quick
            Dude... Its too early in the day to be hitting the sauce so hard. There was no "announcement". Since you obviously don't know - Mueller does an online question an answer show. He doesn't make policy or algo announcements. Cutts video if you bothered to check was from last year. Nothing has changed since then and the article is plain

            In general, that is Google’s advice. If you link to something with the intent that it should help your Google rankings – then nofollow the link. If you write something without that intent and the link is really natural, then there is no reason to nofollow the link.
            So the idea you are trying to float about only bad blogs passing PR is just total and absolute nonsense. No algo for the foreseeable future will be able to determine "intent" so it will just be about doing things intelligently.

            You are just trying desperately to twist the article to what you want it to be but it doesn't cooperate

            Calm down bro. You look like you are about to have a heart attack

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          • Profile picture of the author Bit Designs
            Originally Posted by PerformanceMan View Post

            After this announcement the 'clean blogs' that are accepting guest posts will soon nofollow them. That will leave the 'dirty blogs' as the only ones setup to pass PR.

            Google is onto this tactic, so it's now living on borrowed time. This would also help them solve the Private Blog Network problem too. By their logic only bad blogs pass PR so they'll know who they are quick
            I must be missing something, because this logic seems totally backwards to me? The only people who will be changing their backlinks to nofollow because of this will be the people keeping tabs on googles changes, which usually are the people trying to game google, which are exactly the people google is trying to eliminate.

            The "Dirty Blogs" as you put would be the only ones changing to nofollow as they are the only ones concerned which what google thinks?
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            • Profile picture of the author Kevin Maguire
              Originally Posted by Bit Designs View Post

              I must be missing something, because this logic seems totally backwards to me? The only people who will be changing their backlinks to nofollow because of this will be the people keeping tabs on googles changes, which usually are the people trying to game google, which are exactly the people google is trying to eliminate.

              The "Dirty Blogs" as you put would be the only ones changing to nofollow as they are the only ones concerned which what google thinks?
              The new whip makes a good point. Whoever doesnt read this post is screwed so

              People forget the most important thing of all, when it comes to search results.
              Every algo update Google makes, effects all websites.
              Someone always has to win.
              So when they change something.
              I adjust, and I win.




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            • Profile picture of the author PerformanceMan
              Originally Posted by Bit Designs View Post

              I must be missing something, because this logic seems totally backwards to me? The only people who will be changing their backlinks to nofollow because of this will be the people keeping tabs on googles changes, which usually are the people trying to game google, which are exactly the people google is trying to eliminate.

              The "Dirty Blogs" as you put would be the only ones changing to nofollow as they are the only ones concerned which what google thinks?
              The 'Dirtier Than Dirt Blogs' don't care what Google thinks because they got paid for a post. They know their clients want a 'DoFollow' - or they would have never paid them in the first place.

              They won't change until they get whacked out.

              The 'Holier Than Thou Clean Blogs' care a WHOLE lot what Google thinks. In fact, since their webmasters hang out with Google at all the best conferences, they're in no position to ignore them. They'll slap the nofollow on instantly.

              In case you haven't noticed yet, Google is actively either deindexing websites that pass PR, reducing the Toolbar PR of sites that pass PR and now they're addressing the guest post issue.

              Cutts said he'd have the SERPs cleaned out by the end of Summer. That includes 'guest posting for links' and Private Blog Networks. Google has enough resources to run all kinds of hand checks these days and they're quick to issue penalties.

              The cottage industries in link building are dwindling fast. We've seen it again and again.

              Article Directories.
              Forum Profiles.
              Link directories.
              Public Blog Networks.

              Now they've figured out what's left and still working. Right now that's hacked links, high PR contextual links, and private networks.

              I'm sure we can all guess they'll be going after these next.
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              • Profile picture of the author MikeFriedman
                Originally Posted by PerformanceMan View Post

                Cutts said he'd have the SERPs cleaned out by the end of Summer. That includes 'guest posting for links' and Private Blog Networks. Google has enough resources to run all kinds of hand checks these days and they're quick to issue penalties.
                He said nothing about targeting guest posting for links or private blog networks this summer. They have been targeting public blog networks for 18 months now. That is nothing new.

                The only major update he mentioned they had planned to rollout this summer was to look at sites trying to manipulate the upstream linkjuice. In other words, tiered linking.

                You people do realize that 95% of website owners out there have no idea what nofollow even is, right?

                Google is not going to just handout blanket penalties to websites with contexual links that are nofollow. That would hit far too many good websites. Hell, Wikipedia could take a hit if they did something like that. WebMD would be screwed. Tons of good websites would see their rankings tank.
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                • Profile picture of the author PerformanceMan
                  Originally Posted by MikeFriedman View Post

                  He said nothing about targeting guest posting for links or private blog networks this summer. They have been targeting public blog networks for 18 months now. That is nothing new.

                  The only major update he mentioned they had planned to rollout this summer was to look at sites trying to manipulate the upstream linkjuice. In other words, tiered linking.

                  You people do realize that 95% of website owners out there have no idea what nofollow even is, right?

                  Google is not going to just handout blanket penalties to websites with contexual links that are nofollow. That would hit far too many good websites. Hell, Wikipedia could take a hit if they did something like that. WebMD would be screwed. Tons of good websites would see their rankings tank.
                  Website Owners by the year 2013 have a good idea about what a link is, what it does, and how it's used.

                  I'm not claiming to know how Google is thinking or exactly how they're going to implement the changes. But they have to. Their old school algo is not up to speed any more. It's too easily manipulated for the simple reason that backlinks are so easy to manipulate.

                  With $40 billion a year at stake, Google can't afford to fall behind much further in the online race. They need to get their spam problem under control once and for all.

                  The bottom line is, they know that people are knowingly placing contextual backlinks to themselves from blog posts. Now they're warning everyone to add nofollow if this is the case. The next round is the penalties. This is consistent with all their actions so far.

                  Google should not be losing the war of spam against a ragtag army of high school kids using backlink-making programs. I just ain't right
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                  • Profile picture of the author MikeFriedman
                    Originally Posted by PerformanceMan View Post

                    Website Owners by the year 2013 have a good idea about what a link is, what it does, and how it's used.
                    I didn't say anything about links. I said they have no idea what nofollow is.

                    Originally Posted by PerformanceMan View Post

                    With $40 billion a year at stake, Google can't afford to fall behind much further in the online race. They need to get their spam problem under control once and for all.
                    Fall behind further in the online race to who exactly? Bing? Yahoo!? Lol... They are not falling behind. They are not losing market share. They are continuing to report record profits quarter after quarter.

                    And to be honest, outside of the IM bubble, there is not a big spam problem in most of their search results.
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                • Profile picture of the author lerxtjr
                  Wikipedia could take a hit if they did something like that. WebMD would be screwed. Tons of good websites would see their rankings tank.
                  I used to hear this same thing in convos about AdWords when G started shutting down AdWords accounts by the hundreds for no apparent reason a few years ago. One didn't DARE launch a squeeze page with an opt-in for "learn how to day trade" or some other mega rip-off niche. But, then there were always the sites in those niches that were somehow able to "get away with it" even though they were against every policy in the book...as if they were owned by Matt Cutts' old grade school crush.

                  Same thing applies with organic search. There will always be those few websites that defy everything G tries to scare us with. You and I do what we're told and abide by their new change demands...and we still get screwed. Meanwhile, somehow our competitors (who haven't touched their sites in 3 years) keep inching up higher and higher.

                  The worst thing any of us can do is attempt to understand Google. We will never know all the details and Google will always have its favorites. G could implement all this link power poison and somehow those legacy sites it favors won't even have a stubbed toe on the pain list.
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              • Profile picture of the author jxam69
                Originally Posted by PerformanceMan View Post

                In case you haven't noticed yet, Google is actively either deindexing websites that pass PR, reducing the Toolbar PR of sites that pass PR and now they're addressing the guest post issue.
                Matt Cutts has repeatedly said that nofollow links make up less 10% of all links on the web. Do you really think they're going to penalize the vast majority of sites on the web?
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                • Profile picture of the author PerformanceMan
                  Originally Posted by jxam69 View Post

                  Matt Cutts has repeatedly said that nofollow links make up less 10% of all links on the web. Do you really think they're going to penalize the vast majority of sites on the web?
                  Can you find a reference to that one?

                  Considering all the major social networks use nofollow I find that hard to believe.

                  And yes, I do think Google is going to penalize the vast majority of the web. I reckon everyone reading this thread has been penalized at least once by Google.

                  In any event, this thread has drifted. The guy from Google said add 'nofollow' to the 'guest posts' that people have been doing in order to build links.

                  Since I haven't done one bit of that, I could give a cr*p

                  I'm not claiming to know what 'Google Thinks.' Although I think it's something along the lines of 'I love money I hate you'
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                  • Profile picture of the author MikeFriedman
                    Originally Posted by jxam69 View Post

                    Matt Cutts has repeatedly said that nofollow links make up less 10% of all links on the web. Do you really think they're going to penalize the vast majority of sites on the web?
                    Originally Posted by PerformanceMan View Post

                    Can you find a reference to that one?

                    Considering all the major social networks use nofollow I find that hard to believe.
                    Actually he said they are between 1-2% of all the links they crawl.
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                  • Profile picture of the author Kevin Maguire
                    Originally Posted by PerformanceMan View Post

                    Can you find a reference to that one?

                    Considering all the major social networks use nofollow I find that hard to believe.

                    And yes, I do think Google is going to penalize the vast majority of the web. I reckon everyone reading this thread has been penalized at least once by Google.

                    In any event, this thread has drifted. The guy from Google said add 'nofollow' to the 'guest posts' that people have been doing in order to build links.

                    Since I haven't done one bit of that, I could give a cr*p

                    I'm not claiming to know what 'Google Thinks.' Although I think it's something along the lines of 'I love money I hate you'
                    Found this one for your scrapbook. At around 1m40, He gives the No-Follow percentage. It was produced in 2012, so most of these Social networks your talking about would have existed then.

                    He also said that you live in a bubble, but don't take offense to it.

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                    • Profile picture of the author PerformanceMan
                      Originally Posted by Kevin Maguire View Post

                      Found this one for your scrapbook. At around 1m40, He gives the No-Follow percentage. It was produced in 2012, so most of these Social networks your talking about would have existed then.

                      He also said that you live in a bubble, but don't take offense to it.

                      So when people are advocating backlinks its okay to say: "Get 99% dofollow links" because that's a natural profile?

                      Who can believe this? Go check your own websites and see what the nofollow percentage is. Is it higher than low single digits?

                      All social links, blog comments, even WikiPedia links are all nofollow. Cutts may be the one living in the bubble here.

                      If what he says is true, then why would anyone have to bother adding nofollow to guest posts?

                      BTW, he also said: "Yes, everything will go social,’ or ‘Links are completely obsolete,’ and I think it’s premature to reach that conclusion. I don’t doubt that in ten years, things will be more social, and those will be more powerful signals, but I wouldn’t write the epitaph for links quite yet."

                      It's not taking ten years for people to go social. Cutts wants those dofollow power links dead now.
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                      • Profile picture of the author Mike Anthony
                        Originally Posted by PerformanceMan View Post

                        All social links, blog comments, even WikiPedia links are all nofollow. Cutts may be the one living in the bubble here.
                        Nope. You are...all blog comments are not nofollow,neither are all social. They may not link back to your website but that does NOT mean they are all nofollow. People have shown no desire for searches to be powered by social. If they had, google would have lost market share.

                        If what he says is true, then why would anyone have to bother adding nofollow to guest posts?
                        Most don't and the article that starts out the OP doesn't say they all should either. You've been twisting it to make it sound like it did but it didn't.

                        It's not taking ten years for people to go social. Cutts wants those dofollow power links dead now.
                        No lets cut to the chase and get down to it -YOU want those dofollow links to go down so that you can Sell your "Academy's" thesis that people should stop link building.

                        Meanwhile in the real world Google doesn't work for you and they have indicated NOWHERE that they want to kill all contextual links. Absolutely nowhere.

                        Come back in about ten years and you MAY have something
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                      • Profile picture of the author Kevin Maguire
                        Originally Posted by PerformanceMan View Post

                        So when people are advocating backlinks its okay to say: "Get 99% dofollow links" because that's a natural profile?

                        Who can believe this? Go check your own websites and see what the nofollow percentage is. Is it higher than low single digits?
                        Ok I just did.
                        Site ranks page 1 for just over 2.7 Mill in SV.
                        Spread across 43 Keywords

                        Do-Follow No-Follow Ratio
                        Do-Follow 92.5%
                        No-Follow 07.5%

                        Go figure....




                        Originally Posted by PerformanceMan View Post

                        All social links, blog comments, even WikiPedia links are all nofollow. Cutts may be the one living in the bubble here.
                        Oh yeah, those Social, Blog Comments, Wikis are really hot shit when it comes to ranking. Are you teaching your subscribers to "Tweet" their way to the top of a SERP?

                        Originally Posted by PerformanceMan View Post

                        If what he says is true, then why would anyone have to bother adding nofollow to guest posts?
                        Mueller?
                        The only thing, I took from what he said. Was that He does a really good impersonation of Emily Rose speaking in tongues.



                        Originally Posted by PerformanceMan View Post

                        BTW, he also said: "Yes, everything will go social,' or 'Links are completely obsolete,' and I think it's premature to reach that conclusion. I don't doubt that in ten years, things will be more social, and those will be more powerful signals, but I wouldn't write the epitaph for links quite yet."
                        Your combing Danny Sullivan's questions and Matt Cutts responses together, and quoting as if it's all from Matt?

                        Originally Posted by PerformanceMan View Post

                        It's not taking ten years for people to go social. Cutts wants those dofollow power links dead now.

                        Sorry man, but almost everything you have said here. Is complete and utter delusional nonsense.
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              • Profile picture of the author Mike Anthony
                Originally Posted by PerformanceMan View Post

                In case you haven't noticed yet, Google is actively either deindexing websites that pass PR,
                .ROFL

                No we haven't noticed...because its not happening...If google deindexed "websites that pass PR" they would be no site with PR. It would be the end of PR and not just the tool bar PR.either. If Google meant to do that then think.....They would just do away with PR - problem solved.


                Cutts said he'd have the SERPs cleaned out by the end of Summer
                Cutts said no such thing. He announced some measures that would take place thats all.

                Now they've figured out what's left and still working. Right now that's hacked links, high PR contextual links, and private networks.

                I'm sure we can all guess they'll be going after these next.
                So Google is getting rid of high authority contextual links? Man somebody better tell this guy

                Matt Cutts: Gadgets, Google, and SEO —

                He drops links all the time in context and these guys are doomed

                Funny obits bring new life to a dying art - CNN.com
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    • Profile picture of the author palms
      Originally Posted by EdwardJ View Post

      How is Google going to tell the difference between an article you have written with a contextual link with the purpose of passing link juice and ranking your site...
      I know for an absolute fact that Google can spider your brain waves.
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      • Profile picture of the author PerformanceMan
        Originally Posted by palms View Post

        I know for an absolute fact that Google can spider your brain waves.
        Not only can they do that, they are doing it. They have a fleet of driverless cars driving down the street in YOUR neighborhood right now. You know what else? They're scrambling your brain waves just for fun
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  • Profile picture of the author Victor Edson
    lol. The big G says no follow any link you're placing that's trying to boost your ranking, but allow any link that you've earned to be followed.

    The obviously don't want you building backlinks, and especially not the good ones!

    I got a good chuckle. New rule: No Follow all your high PR relevant links.. google said so!
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  • Profile picture of the author jinx1221
    Blog owners who allow guest posts must nofollow their links. All innocent blog owners who have no clue what 'nofollow' means will be obliterated, thus leaving just seo savvy blog owners running blogs with guest posts. Then nobody will bother guest posting anymore because they know their links will be nofollowed anyways.

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  • Profile picture of the author yukon
    Banned
    In general, that is Google's advice. If you link to something with the intent that it should help your Google rankings - then nofollow the link.
    Lol, that's just a strange comment.

    That's like saying, If you rob a bank, you shouldn't spend the money, but it's ok to rob the bank.



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  • Profile picture of the author Kevin Maguire
    John Mueller:
    If you link to something with the intent that it should help your Google rankings - then nofollow the link. If you write something without that intent and the link is really natural, then there is no reason to nofollow the link.


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  • Profile picture of the author asuran
    I love to laugh on how so many people believe what google says so. They don't want you to use private blog networks, they don't want you to use exact match sites, and optimized contextual links. Why? BEcause they work! Why do you still get penalized for them? Because you may overused them.

    Be clever and be brave to test. You can only trust your own data.
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  • Profile picture of the author jaskal
    Hi, We're looking for guest bloggers on our sites that I am contracted to do the social media for... they are sites that have to do with internet marketing so any topic related to social media, SEO, affiliate marketing, link building is welcome as long as it has at least 600 words and is original content, tone must be positive, educational in nature and non-promotional.... We'll tell you what the sites are after you submit articles. The sites have a PR of at least 5 and the other. You are welcome to put a link to your site in your resource box. Contact me privately or offline for more specific guidelines jasmine.kaloudis@gmail.com
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    • Profile picture of the author PerformanceMan
      Originally Posted by jaskal View Post

      Hi, We're looking for guest bloggers on our sites that I am contracted to do the social media for... they are sites that have to do with internet marketing so any topic related to social media, SEO, affiliate marketing, link building is welcome as long as it has at least 600 words and is original content, tone must be positive, educational in nature and non-promotional.... We'll tell you what the sites are after you submit articles. The sites have a PR of at least 5 and the other. You are welcome to put a link to your site in your resource box. Contact me privately or offline for more specific guidelines jasmine.kaloudis@gmail.com
      Best post in the thread right here. This guy understands the importance of PageRank and guest posting.
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    • Profile picture of the author MikeFriedman
      Originally Posted by jaskal View Post

      Hi, We're looking for guest bloggers on our sites that I am contracted to do the social media for... they are sites that have to do with internet marketing so any topic related to social media, SEO, affiliate marketing, link building is welcome as long as it has at least 600 words and is original content, tone must be positive, educational in nature and non-promotional.... We'll tell you what the sites are after you submit articles. The sites have a PR of at least 5 and the other. You are welcome to put a link to your site in your resource box. Contact me privately or offline for more specific guidelines jasmine.kaloudis@gmail.com

      At least now I know where to forward all my porn spam.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by MikeFriedman View Post

        At least now I know where to forward all my porn spam.
        You sure that's not you? I see some yellowpages that mention PA.

        "jasmine.kaloudis@gmail.com"


        [j/k]
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