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Why the sites with no backlinks but rank top?

by JackeyRoe
11 replies
  • SEO
    • |
Hello guys,
I have a question that when I check the keywords "cheap wedding dresses" and "going out dresses" in google, I found that the top rank sites with only poor backlinks of the keywords "cheap wedding dresses" and "going out dresses" links to them, why can they get the top rank in google? These two keywords are in weak competition I think.

Does it mean that backlinks is no more important to SEO now?
Any kindly guys can explain for me?
#backlinks #rank #sites #top
  • Profile picture of the author mohssine ait
    When you have a low competition on your targeted keyword, I do not think you need to Backlinks, you only need to work on ON-PAGE-SEO
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  • Profile picture of the author PerformanceMan
    We're in a new era. Only the websites that never built links and haven't been penalized rank now.
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  • Profile picture of the author Bit Designs
    Don't forget they could have many backlinks that your backlink checker hasn't found yet. Usually it takes 3-6 months before any of the main backlink checkers find most of the links to my sites.
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    High Quality 100% White Hat SEO
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  • Profile picture of the author yukon
    Banned
    hxxp://www.davidsbridal.com/ is a legit site with offline stores all over the place, ranks #1 in Google SERPs for the keyword phrase cheap wedding dresses. I didn't check their links, but I'm sure they have a boat load of legit links.
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    • Profile picture of the author PerformanceMan
      Originally Posted by yukon View Post

      hxxp://www.davidsbridal.com/ is a legit site with offline stores all over the place, ranks #1 in Google SERPs for the keyword phrase cheap wedding dresses. I didn't check their links, but I"m sure they have a boat load of legit links.
      I think the OP is wondering why they have the rankings without a bunch of links that specifically say "cheap wedding dresses".
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      • Profile picture of the author yukon
        Banned
        Originally Posted by PerformanceMan View Post

        I think the OP is wondering why they have the rankings without a bunch of links that specifically say "cheap wedding dresses".
        Well that's easy.

        davidsbridal.com also ranks #2 in Google SERPs for the root keyword wedding dress, that's how authority works, you rank a root keyword then piggyback off that root keyword with longtail keyword phrases (ex: cheap wedding dresses).
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        • Profile picture of the author PerformanceMan
          Originally Posted by yukon View Post

          Well that's easy.

          davidsbridal.com also ranks #2 in Google SERPs for the root keyword wedding dress, that's how authority works, you rank a root keyword then piggyback off that root keyword with longtail keyword phrases (ex: cheap wedding dresses).
          "Wedding dresses" is also the first phrase in their title tag. Plus, as you pointed out, they have an extensive real world business. It's easy to assume they've taken out press releases that mention 'dresses on sale, etc."

          I guess the OP thought Google was very literal and needed a rich diet of heavy anchor text links to rank.
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          • Profile picture of the author yukon
            Banned
            Originally Posted by PerformanceMan View Post

            "Wedding dresses" is also the first phrase in their title tag. Plus, as you pointed out, they have an extensive real world business. It's easy to assume they've taken out press releases that mention 'dresses on sale, etc."

            I guess the OP thought Google was very literal and needed a rich diet of heavy anchor text links to rank.
            I do know that Google looks at the text surrounding hyperlinks, the actual link doesn't necessarily have to be an exact anchor-text keyword. This is partly how I help rank thumbnail images in Google text SERPs (surrounding text).

            Example:
            • car insurance
            • [image of a car]
            • best vehicle insurance rate
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            • Profile picture of the author Kevin Maguire
              Originally Posted by yukon View Post

              I do know that Google looks at the text surrounding hyperlinks, the actual link doesn't necessarily have to be an exact anchor-text keyword. This is partly how I help rank thumbnail images in Google text SERPs (surrounding text).

              Example:
              • car insurance
              • [image of a car]
              • best vehicle insurance rate
              11000 posts in 3 years. You sick puppy..

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              • Profile picture of the author paulgl
                I can't believe anyone argues with davidsbridal. They are the
                leading authority on such stuff. Have been for years. Everyone I know
                of who has gotten married in the last 10 years...David's Bridal
                Numero Uno. Why would they need links in the first place?
                Google does not live by links alone. That would be insane, but
                obviously a popular belief.

                Cheap, FYI, is a cheap word, discounted many times on search
                by google.

                And who searches for going out dresses? How about coming out
                dresses?

                Paul
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                If you were disappointed in your results today, lower your standards tomorrow.

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              • Profile picture of the author yukon
                Banned
                Originally Posted by Kevin Maguire View Post

                11000 posts in 3 years. You sick puppy..
                Why is Yoda smoking a french fry?

                11,001 :p
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