Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts
Obviously google doesn't want buying links and wants Web masters to make the final decision in placing links (As opposed to you going on someones site and placing it for them) but in this interview Cutt lays out that links are still the best indicators of importance, that guest blogging is not inherently evil and that even syndicating content is a good thing as part of a link building strategy.
Some highlights that deal directly with direct link building
Cutts on Guest posting
|The challenge with guest posting is that people have different conceptions about what it means. And so for a lot of people, a guest post is something that a fantastic author has thought deeply about...........Posts like that can be a great way to get your name out there, to build your reputation, to make yourself more well-known, potentially build links or traffic or help with your SEO....... If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems. On one hand, it’s an opportunity. On the other hand, we don’t want people to think guest blogging is the panacea that will solve all their problems.|
|Syndication can be a valid way to either increase your reputation or to drive traffic and potentially to get more links.....Things like rel=canonical help. Embedding a link within the text of the article itself never hurts. Ideally, you’d want to insist on some sort of attribution on the syndicated page. You can use authorship markup.|
Cutts on How authority is established
|Links are still the best way that we’ve found to discover that, and maybe over time social or authorship or other types of markup will give us a lot more information about that.|