Link exchange?

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I found a couple of good PR sites in a related niche. They have a resource page where they list other peoples sites, but they will only do this if you also list there site on your resources page. Do these link exchanges help with rankings? or would Google find out and penalize you?
#search engine optimization #exchange #link
  • Depends on the sites backlink profile. It sounds like junk links. PM me your niche and I can send you any sites I have.
  • Link exchanges don't carry any weight for SEO these days.

    Google looks for natural links. Reciprocal linking is not natural.

    Sandy
    • [1] reply
    • Resource pages don't do very well, it's better to get an in context link. Some resource pages have so many spammy links Google doesn't even bother to index them anymore.
      • [1] reply
  • I did not know anythings about link exchange process. But now i know something about this after viewing the discussion.
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    Link exchange?

    I found a couple of good PR sites in a related niche. They have a resource page where they list other peoples sites, but they will only do this if you also list there site on your resources page. Do these link exchanges help with rankings? or would Google find out and penalize you?