Duplicate Contentas a form of offensive SEO

by Jeo Liana Banned
1 replies
  • SEO
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I understand there's many around who are against negative/offensive SEO or if it's even possible.
But let's leave the ethics and morals aside for this discussion. I'm just curious to find out various "de-ranking" attacks possible, to find ways to prevent/defend against it.

If a content site were to have its contents(articles) copied and blasted onto a multitude of sites(via UD, AMR, SENuke, etc), will there be a penalty for duplicate content on the original site?

If not, does that mean Google actually has a way to determine the "earliest" version of the content which was authentic and then subsequently decreases the ranking factors for the future articles/content?

If so, doesn't that make any site very vulnerable to both content based attacks & also link spam?
Just like how many would recommend against xrumer & scrapebox AA lists blasts to your money site, it makes me feel like its really tough to defend your site.
So many manhours will be wasted just to disavow incoming link spams.

What can a webmaster do against potential attacks?
#contentas #duplicate #form #offensive #seo
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Jeo Liana View Post

    I understand there's many around who are against negative/offensive SEO or if it's even possible.
    Even Google has admitted that it's possible. But it has absolutely nothing at all to do with duplicate content.

    Originally Posted by Jeo Liana View Post

    If a content site were to have its contents(articles) copied and blasted onto a multitude of sites(via UD, AMR, SENuke, etc), will there be a penalty for duplicate content on the original site?
    There won't be a penalty for duplicate content because there wouldn't be any duplicate content. You're confusing "duplicate content" with "syndicated content". The difference between the two are hugely significant, and are briefly explained in this post and this little article.

    Google states very unambiguously on its WebMaster Central Blog (and in countless other places, too) that there's no "duplicate content penalty", anyway.

    The problem with what you've mentioned isn't a penalty for duplicate content, it's a potential Penguin update penalty for over-optimization (which is a euphemism for "spammy backlinks"). It's the backlinks that are the problem, in other words, not the content. You're quite right that it's a problem, though. Google has acknowledged this in introducing its "link disavowal tool" so that webmasters who have been the victims of this sort of thing can now "disavow" those links and remove the penalty. In theory. I've never used it myself, but have seen several people say that it isn't very good or reliable and is, at best, only a partial answer.

    Originally Posted by Jeo Liana View Post

    What can a webmaster do against potential attacks?
    I think the answer is probably "not enough".
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