Above fold / top ad CTR vs. all other site ads

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I haven't set up channels for each of my ads so I'm not quite sure what is being clicked on...

I'm just wondering what is the consensus here...

Is the TOP of the page ad the one that really gets clicked on?

Almost all my sites have a big TOP ad and big BOTTOM of the page ad.

I'm too scared to experiment with getting rid of the bottom ad. But I wonder if it's possible those are barely getting any clicks...

I figured people read my simple page, scroll to the bottom, then click on the ad.

But I'm hearing those TOP ads are what people click on, before even reading your page. They look, think, "Hmm, ok, I get the gist of it," and move on?

Second question: does have one or two ads = better CPC over three ads?
#ads #ctr #fold #site #top

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