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Unexpected Ad-sense Numbers

by G31TER
8 replies
  • SEO
    • |
Hello Warriors,

My niche site has finally reached the first page! Woo! Anyway, my CPC is ~$9. I read that you are supposed to receive roughly 50% of that through adsense (if I am correct this number has never been verified but seems to be the general consensus). However, ad clicks through my keyword are only bringing in $1.27 per click. What gives?
#adsense #numbers #unexpected
  • Profile picture of the author Curtis2011
    I've heard that the CPC that is listed in Adwords is the estimated cost to an advertiser that it would cost them to get their ad listed at the top of Google's first page of search results for that term.

    In other words, since you are a content network Adsense user, your ads have much less competition than the top of Google (since not every advertiser uses the content network), so your ads will pretty much always be much less than the listed CPC.
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  • Profile picture of the author Kevin Maguire
    $1.27 per click seems pretty standard CPC on a $9 guide price. You also said your site is new so give it time It should improve somewhat over time. Its an advertising auction, just remember that. You need active bidders bidding to get paid.

    No Bids.... No Monies...
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  • Profile picture of the author ChristianSites
    I second Curtis2011's comment.

    Also, I have noticed that my mobile CPC is extremely low (a few cents) but my desktop and tablet device CPC is higher (a few dollars). Perhaps mobile is bringing your average CPC down?
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  • Profile picture of the author James-
    Remember that the $9 CPC you see on AdWords is what the advertiser expects to bid for the keyword. The amount you receive is 60% (or something like that i think) of what the bids go up to on the CONTENT NETWORK. This is dramatically less. So as kevin says, $1.27 isn't anything out of the ordinary. Be grateful you are getting 1$+ clicks, they quickly rack up into some nice income
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    • Profile picture of the author Curtis2011
      Originally Posted by James- View Post

      Remember that the $9 CPC you see on AdWords is what the advertiser expects to bid for the keyword. The amount you receive is 60% (or something like that i think) of what the bids go up to on the CONTENT NETWORK. This is dramatically less. So as kevin says, $1.27 isn't anything out of the ordinary. Be grateful you are getting 1$+ clicks, they quickly rack up into some nice income
      Adsense revenue share.
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  • Profile picture of the author seonutshell
    $1 clicks is more than most get. Use that to make a lot of money. Scale up.
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  • Profile picture of the author Lqlax87
    I'm in a niche with a similar $9 CPC shown in the keyword tool. I get about $1.25 for my site though. I've heard you can expect about 10% of the keyword tool advertised amount.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by G31TER View Post

    Hello Warriors,

    My niche site has finally reached the first page! Woo! Anyway, my CPC is ~$9. I read that you are supposed to receive roughly 50% of that through adsense (if I am correct this number has never been verified but seems to be the general consensus). However, ad clicks through my keyword are only bringing in $1.27 per click. What gives?
    If your looking at the Google Keyword Tool CPC, your looking at the wrong info/data. The regular Google Keyword Tool CPC amounts are for Adwords bidders on Google SERPs (paid search Ads).

    The Contextual Tool CPC amounts are for Adwords bidders bidding on the Google Display Network, like the Adsense Ads we run on our own blogs/sites.

    There's usually (not always) a big difference between the two CPCs. Keep in mind the CPC is the rough estimate that the Adwords bidders are bidding, not the amount you will earn, Adsense earnings will be lower than those keyword tool CPC amounts.
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