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Keyword help - 137,000 Results, 18,600 in quotes, 315 in title, 207 in url, £10,000 per sale

by Mr Squeeze
12 replies
  • SEO
    • |
Hey guys,

Posted this in offline forum, but you im'ers probably do more keyword research and are maybe better suited to reply.

Wages went in the bank today and i'm going to be starting my first leadgen site to rent out... Id just like your advice.

Basically i have found a local keyword with 137,000 Results, 18,600 in quotes, 315 in title, 207 in url and an exact match domain is available.

The average service cost is £10,000 - £20,000 per sale and the keyword gets 320 phrase and 57 exact match per month.

The top result has 87 in links and many of the other results are yellow pages ads.

Would any of you kw experts target such a keyword?

Also from your experience would it be easy to rank with good on page seo and obviously a few high pr backlinks?

Regards, Stephen.
#£10 #137 #207 #315 #600 #keyword #quotes #results #sale #title #url
  • Profile picture of the author Alex Blades
    Would any of you kw experts target such a keyword?
    Does a dog chase his own tail? of course I would target it, if the sale averages £10,000 - £20,000

    All you need is one sale to make a decent piece of money.
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  • Profile picture of the author Mr Squeeze
    Hey alex,

    thanks for chiming in, i am planning on trying to rank it and then rent it out for £4-500 per month.

    Even with 10 leads per month you'd expect a good company to close 3 - 4 a year which could result in over £60,000 in business.

    Also the niche nationwide has little to no competition. I could really dominate it, but one step at a time hay lol
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  • Profile picture of the author nik0
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    I wouldn't expect 10 leads based on 57 exact searches, even at #1 you might only get 20-30 clicks. Your conversion must really rock to generate 10 leads out of that.
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  • Profile picture of the author mandos123
    I would spend at least 3k for the frontpage to make it extremely convertable.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Stephen Courtney View Post

    Basically i have found a local keyword with 137,000 Results, 18,600 in quotes, 315 in title, 207 in url and an exact match domain is available.
    None of this stuff tells you anything about the competition.

    Originally Posted by Stephen Courtney View Post

    The top result has 87 in links and many of the other results are yellow pages ads.
    Just because a backlinker tells you there are 87 links does not mean that is anywhere near accurate. Sometimes backlink checkers will only find 15-20% of the actual links that are out there.

    Originally Posted by Stephen Courtney View Post

    Would any of you kw experts target such a keyword?
    It is tough to say for sure without knowing anything about the competition.
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  • Profile picture of the author options
    The way I check competition is to see what page rank the top site has. See if there are any gov sites, any wiki pages, aged domains, is there any advertisers.

    always works well for me.
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    • Profile picture of the author Mr Squeeze
      Originally Posted by options View Post

      The way I check competition is to see what page rank the top site has. See if there are any gov sites, any wiki pages, aged domains, is there any advertisers.
      always works well for me.
      top site is a pr2 all of the others have no pr and there are no gov wiki or edu links, just 4 yellow pages ads.

      Thanks
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      • Profile picture of the author options
        Originally Posted by Stephen Courtney View Post

        top site is a pr2 all of the others have no pr and there are no gov wiki or edu links, just 4 yellow pages ads.

        Thanks
        Sounds medium ish, very doable. If you was to contact me regarding renting the site for £500 per month, I would be thinking well I can spend £100 per month on Adwords.
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  • Profile picture of the author eiilers
    If the site has only 57 exact searches, you won't be getting swarms of leads. I would expect around 25 visitors (if you were #1 - which you might not be). And much less if you were #2 or lower. Even at #1, with a 5% conversion rate on 25 visitors you're looking at 1.25 leads a month. I would say 0-1 a month, or even 2 every 3 months, as the traffic simply isn't very high. And that's if you were #1. I could be wrong, but just giving you my estimates based on my experience.
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    Steve Eilers
    Boost Marketing Group LLC
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  • Profile picture of the author jrenzi
    As the others say above, those metrics wont tell you much about the competition. Take a look at the number of backlinks each site in the top 10 has. Also look if the results are domains or URLs, if they're domains might be harder to rank.

    But again, 57 searches per month is really low. If you ranked in the first 3 spots you'd get around 20/25 visits per month and the conversions will be really low.

    Did you check if you can get more traffic from long tail keywords? Maybe the main keyword doesn't get much traffic but LTKs do.

    Also make sure to check the keyword in google trends to see if it's seasonal
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  • Profile picture of the author vk3
    #1 can be a tough spot to hold for any keyword...

    Personally, I'd much rather see you dig a little deeper and find a similar but more searched keyword, even if it takes a little longer to get ranked for - nothing's worse than getting the ranking you wanted... optimizing... building links... only to realize that ~60 exact match searches could = 1/2 visitors a day, if that...
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  • Profile picture of the author jrenzi
    If your keyword is a service, you could find long tail keywords looking for more specific terms.

    Let's imagine you were targeting "learn spanish". Then you could look for variations per state like "learn spanish in NY" and so by state or city. Or maybe by age like "learn spanish for kids" and so.

    And if you write long quality articles in the end you'll en up receiving traffic from keywords you wouldn't have thought of.

    57 searches is way too low, but if the service is that high priced I'd make sure to find long tail keywords that combined get at least 1000 searches per month.

    You could also find other alternatives to get free traffic that relaying solely on SEO. If you find a forum about the topic and post useful information there you could certainly get some traffic from them, while improving your rankings at the same time.
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