I am desperately looking for an "expert" in field of SEO to improve on page SEO optimization. I've looked on forums and odesk and all people claim that they are experts and know the "secrets" of SEO. However, mostly it boils down to the same stuff: keyword optimization, meta tags, meta descriptions and header titles along with a company blog and posting of regular updates. I don't even need backlinks, just some on site optimization.
So far I see that these are most important things:
1) Site loads fast
2) Legitimate content (not spammy, dupe content)
3) Meta tags
4) Meta descriptions
7) Has sitemap
8) Server in near visitors.
Am I missing something here?