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linkbuilding to home page or product page?

by jingliang3
3 replies
  • SEO
    • |
Hi,
In an ecommerce website, when I target specific product keywords
do i build anchor text links to the product pages selling stainless steel sinks in a sink website for example, or do i build links all to the homepage. I just thought that it made sense to target product keyword to product page, but then i thought maybe there was a cumulative effect in building all links to homepage to make that 1 page go higher, instead of scattered effects when theres only a few links per product page.

What do you guys do?
#home #linkbuilding #page #product
  • Profile picture of the author blayis
    First you should know that SEO is not for beginners and if you decide you still want to do it you should realize there is a big learning curve with a great deal of your time to invest and you will still not be guaranteed to be safe with Google's update games (you can wake up tomorrow and see your site lost all of it's rankings without a reason).

    After Penguin update especially after Penguin 2.0 you first need to make sure you build enough trust and authority to your root domain name. To build this kind of trust you need to follow 5 difficult rules: Diversity, Diversity of anchor text, Velocity, Relevancy and Quality. You should also know that even if you have a useful and better content on the subjet more than any other site out there Google will always choose an authority site even if its slightly related to the subject.
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  • Profile picture of the author PBScott
    You need to build your pages for the customers first, and search engines second. I used to have keyword rich anchor text to each product page, which was in itself full of researched keywords, and it got me a lot of traffic, but the general appearance of it led to few sales.

    Now I have more attractive pages with less keywords on it, hardly any text at all in fact, but it leads to more sales, as well as social media shares and referrals.

    Always on every link everywhere put in keywords, as well as in your images and on the pages, but make sure it is highly relevant.

    You should pick up a "SEO for dummies" book if you want to learn the basics of SEO.

    You want your customers to land on the correct page for what they are looking for, so making all your customers go to the homepage and then navigate where they want to go is not the best strategy.
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  • Profile picture of the author M_Usman
    I agree with PBScott clients are most important not search engine! so target the clients not SEs!
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