What is your BEST keyword strategy?

by LMC
28 replies
  • SEO
  • |
Hello Warriors,

Throughout the years I have heard many keyword strategies, long tailed, short tailed, low competition, high competition, I have heard of domains with keywords, marketing to 500 keywords, marketing to 10 keywords exclusively.

What I wish to know, is, what is your BEST strategy?

I have a list of keywords I want to target, just around 70 words. I know the whole long-tailed, bum marketing strategy, and I have used it and it works, but I want to know what else is in the arsenel on the WF.

Thanks,
#keyword #strategy
  • Profile picture of the author Hyaku_Man
    For SEO and Adsense I think that's pretty much all it is. Longtail keywords - which I would focus a minisite around. Or build up a high quality site with a reputation and following to gain authority in the search engines (you get lots of repeat traffic, lots of people link to you, etc.).

    I'm focusing on learning cost per click at the moment and that requires a lot more wild and creative keyword strategies than SEO does. SEO just requires patience and consistent content development.
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  • Profile picture of the author Zeus66
    Longtail is the best strategy I've ever found. Here's what I typically do:

    1) Find a few longtails that get at least 600 monthly searches and have less than 10,000 competing pages when you search that phrase with quotes around it.

    2) Write an article optimized around that phrase and submit it to EZA. If my author box at the end is doing its job, 20% or more of the readers will click to my site.

    3) Get a handful of good links pointing to the EZA article so that it shows up on the first page of SERPs for that longtail term.

    4) Repeat for as many longtails as I can find in that niche.

    It ain't sexy, but it works every single time. The key is finding the really good longtails and getting a high CTR from the EZA articles.

    John
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    • Profile picture of the author angelah
      Hi John, Wonderful post! Thanks for the information. I have a few questions for you.

      Originally Posted by Zeus66 View Post

      Longtail is the best strategy I've ever found. Here's what I typically do:

      1) Find a few longtails that get at least 600 monthly searches and have less than 10,000 competing pages when you search that phrase with quotes around it.
      The competing pages have less than 10,000 pages when you search the phrase with double quotes or single quotes?

      Originally Posted by Zeus66 View Post

      3) Get a handful of good links pointing to the EZA article so that it shows up on the first page of SERPs for that longtail term.
      Can you please explain this for me? What specifically do you do to get good links pointing to the EZA article?

      Originally Posted by Zeus66 View Post

      It ain't sexy, but it works every single time. The key is finding the really good longtails and getting a high CTR from the EZA articles.

      John
      Sounds sexy to me!! :-)
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    • Profile picture of the author djenyns
      Originally Posted by Zeus66 View Post

      Longtail is the best strategy I've ever found. Here's what I typically do:

      1) Find a few longtails that get at least 600 monthly searches and have less than 10,000 competing pages when you search that phrase with quotes around it.

      2) Write an article optimized around that phrase and submit it to EZA. If my author box at the end is doing its job, 20% or more of the readers will click to my site.

      3) Get a handful of good links pointing to the EZA article so that it shows up on the first page of SERPs for that longtail term.

      4) Repeat for as many longtails as I can find in that niche.

      It ain't sexy, but it works every single time. The key is finding the really good longtails and getting a high CTR from the EZA articles.

      John
      hahaha So true!
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    • Profile picture of the author Networking_now
      Originally Posted by Zeus66 View Post

      Longtail is the best strategy I've ever found. Here's what I typically do:

      1) Find a few longtails that get at least 600 monthly searches and have less than 10,000 competing pages when you search that phrase with quotes around it.

      2) Write an article optimized around that phrase and submit it to EZA. If my author box at the end is doing its job, 20% or more of the readers will click to my site.

      3) Get a handful of good links pointing to the EZA article so that it shows up on the first page of SERPs for that longtail term.

      4) Repeat for as many longtails as I can find in that niche.

      It ain't sexy, but it works every single time. The key is finding the really good longtails and getting a high CTR from the EZA articles.

      John

      How many keywords are in a longtail keyword? 3? 4?
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  • Profile picture of the author Jenie0109
    for me.. Long tail keywords
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  • Profile picture of the author magic456
    Good question and good advice. Thanks!
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  • Profile picture of the author Finch
    Geographical keywords, black hat technology and a crap load of automation. That's about as effective as SEO gets.

    I don't do SEO anymore though. I find it tedious and a waste of my time.

    PPC is where the profit is at. And anybody who gives away his winning keyword strategy in PPC is a total mug who deserves to fail.
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  • Profile picture of the author webdesignservice
    I'm about the ask the same question

    So far so good, nice advice and suggestions.

    Keep it coming fellow warriors.

    Cheers.
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    • Profile picture of the author BlueStar
      Banned
      Pick 3-5 kewords and Dominate your competition.

      Not 100's of keywords, forget Longtail, etc...

      Pick several keywords, keep improving your Ads, get better QS and kick your competitions a$$

      While improving your Adwords campaign continue to Improve your site for conversion.

      Master these 2 and you'll do better then 99% of IMers.
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      • Profile picture of the author Ghostinthemachine
        Originally Posted by BlueStar View Post

        Pick 3-5 kewords and Dominate your competition.

        Not 100's of keywords, forget Longtail, etc...

        Pick several keywords, keep improving your Ads, get better QS and kick your competitions a$$

        While improving your Adwords campaign continue to Improve your site for conversion.

        Master these 2 and you'll do better then 99% of IMers.

        Do you have any parameters for picking those 3-5 keywords?
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      • Profile picture of the author Zeus66
        Originally Posted by BlueStar View Post

        Pick 3-5 kewords and Dominate your competition.

        Not 100's of keywords, forget Longtail, etc...
        Well sure, if you don't mind a long wait. Especially if your domain/site are new or even new-ish (less than a couple years old). I'd love to score a top ranking for keywords that get hundreds of thousands or millions of monthly searches. Who wouldn't? But unless you're into delayed gratification and countless hours of mind-numbing grunt work getting links and writing content (or paying to outsource it), good luck with that strategy.

        But hey, go for it! I'll take the lower hanging fruit in that niche and get ranked in weeks or months (at most). Sure, I'll have to track and work on a lot more keywords, but I'll be motivated by traffic and sales coming almost immediately, even with a brand new domain and site. I got a $2.50 Adsense click a couple days ago (and several others paying around $1.00) on a site I built around longtail keywords in a competitive niche. The domain name is literally about 1 month old now. It was never registered before. The content on the site is shiny new... like 2 weeks old. But the site is already getting search engine traffic because I did NOT follow the advice quoted above. I went after the longtails and already I'm making some money.

        Point is, there's more than one way to skin a keyword. If you're like 99% of IM'ers, you need the motivation that comes from scoring some organic search traffic quickly and making some conversions. That keeps me jazzed about a site I'm working on developing. The other 1% out there who can work with no real tangible results for weeks/months/years developing keywords that are ultra-competitive - I say more power to you! Sometimes I wish I had that kind of patience and tenacity. But you gotta roll with what you got, and for me that means doing less work per keyword and getting faster results.

        John
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  • Profile picture of the author jtrag
    Here's an excellent resource for keyword selection:

    Google Trends: May 11, 2009
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  • Profile picture of the author rabbit042
    Originally Posted by dzoaffiliate View Post

    I use what I call the "Domain Trick" - this is where you generate keywords that look like domain because that's how a lot of people type their search in Google.

    For example,
    ww w. dogtraning .com or
    ww w dog training com or
    http: // dog training.com

    and the list goes on and on.

    These keywords are typically cheap (5 to 10 cents) and I created a tool (ppc keyword genie) that generates these keywords in seconds. It's very powerful.

    DZ
    nicely put, I never even really though of this. now i know why some folks actually register wwwdomainblah. com

    it all makes sense to me now.

    thanks
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  • I like Zuesses comment. Find longtails with those figures and success should be rather automatic with minimal effort
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  • Profile picture of the author packjack
    Yes long term keywords are best as its reasy to rank for them and they have good conversion too.
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  • Profile picture of the author bannor32
    Geographically targeted keywords work particularly well. Broad niches that would take years to crack can be had fairly easily when targeting a specific city along with the keyword phrase.
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  • Profile picture of the author askloz
    you know, out of all these posts, no one has mentioned the most important strategy.

    Go wide, before going deep.
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  • Profile picture of the author Ryan6
    I like the uncompetitive/mildly searched phrases, that take little to rank well for. These can soon bulk up if you push alot of content out.
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  • Profile picture of the author bhopkins
    I'll give a +1 to the long tail searches. Its easy to grab some decent traffic to a site in a hurry with this approach. The one thing that has not been mentioned is even though you are building articles for the long tail, the long tail also normally contains the short tail words. Over time you will build up authority for those keywords too. The difference is you make money all along.

    I've got a blog right now that I built totally using long tail keywords. and while each may not get a lot of traffic individually together they kick tail and equal a lot of traffic to the site.
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    Bruce

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  • Profile picture of the author metafever
    Use the Google free keyword tool (there is no need to pay for a software to find your keywords).

    After you get your keywords in place, then start them with their own ad group and prune daily.
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  • Profile picture of the author angelah
    Can you build a website, and just update the website with posts containing longtail keywords and get decent traffic without doing writing/submitting articles?

    Or is it necessary to write/submit articles?

    Thanks
    Angela
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  • Profile picture of the author bannor32
    By write/submit articles I assume you're referring to article directories? If that is what you mean, then no. However, anything you can do to point relevant backlinks at your site certainly won't hurt.
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